Ferrari Scuderia Ferrari (NYSE/EXM: RACE) (hereinafter referred to as “Ferrari” or the “Company”) officially launched its Strategic Plan for 2030 at its Capital Markets Day event on October 9th, announcing the specific measures that will drive the brand towards achieving its strategic goals.
Ferrari plans to launch an average of four new models annually between 2026 and 2030. Each model will be tailored to its unique positioning, fully embodying the brand philosophy of "a different Ferrari for a different you, to meet the needs of different scenarios."
Among them, Ferrari's all-electric sports car will be a new member, further enriching the brand's product lineup and opening a new chapter in the brand's history. The day before, at the Technology and Innovation Seminar, Ferrari officially unveiled the production-ready chassis and powertrain of the all-electric sports car and announced that deliveries of the new car will begin at the end of 2026.
By 2030, the Ferrari lineup will feature a diverse mix of internal combustion engine models (approximately 40%), hybrid models (approximately 40%), and pure electric vehicles (approximately 20%). Regardless of the powertrain, every Prancing Horse sports car will have a single mission: to ignite the passion that is at the heart of the Ferrari driving experience.
John Elkann, Executive Chairman of Ferrari, said: “The new all-electric Ferrari sports car, combining cutting-edge technology, aesthetic design and meticulous craftsmanship, once again demonstrates the Prancing Horse’s commitment to continuous progress. We are also proud to announce the opening of the M-TECH Alfredo Ferrari Advanced Training Centre in Maranello, dedicated to inspiring and training future engineers, technicians and innovators. All of this stems from Ferrari’s unwavering commitment to its people, to Italy and to the unique character of the brand.”
Ferrari CEO Benedetto Vigna said: "Ferrari's unique appeal stems from its seamless fusion of heritage, cutting-edge technology and the spirit of racing. The unique vision of our founder, his courage to push boundaries and his deep love for motorsport have profoundly shaped Ferrari's character and will guide our development over the next decade. We have now set ambitious goals centered around these three core elements of the Ferrari brand, and achieving them will require the full commitment of all our employees and the unwavering support of all our stakeholders."
This new strategic plan aligns with the 2022-2026 plan, focusing on four key areas: uniqueness, powertrain diversity, production flexibility, and customer-centricity. The 2022-2026 plan is now in its final stages, with all achievements remaining highly consistent with established commitments. On the product front, 15 new models are planned for launch by 2026, with 14 already successfully released. In terms of manufacturing, the "e-building" facility in Maranello has opened as scheduled, enabling in-house production of core electrification components. Key components such as high-voltage battery packs, electric axles, inverters, and electric motors are designed, developed, and manufactured within the facility, showcasing the unique technological and performance characteristics of Ferrari's all-electric sports cars and laying a solid foundation for its diversified powertrain strategy. Construction has also officially begun on a new paint shop to further meet customer customization needs. In the racing arena, Ferrari returned to the Hypercar class at Le Mans, winning the title for the third consecutive year.
The new strategic plan builds on existing achievements and sets more forward-looking development goals in the three major areas of racing, sports cars and fashion.
In the world of racing, winning remains Ferrari's primary goal. Through participation in major events such as Formula 1, the World Endurance Championship, and Hypersail, Ferrari will continue to deliver its spirit to enthusiasts worldwide, ensuring the enduring influence of the brand across generations. In the sports car sector, Ferrari will uphold its founder's philosophy of "one fewer car than the market demands," ensuring the exclusive value and scarcity of its cars. In the fashion sector, Ferrari will continue to enrich the customer experience and attract and reach a wider audience through unique expressions that embody the Prancing Horse's DNA.
Since its founding, Ferrari has produced approximately 330,000 sports cars, over 90% of which are still racing around the world. Currently, Ferrari has approximately 90,000 active customers, with approximately 32,300 new customers added since 2022. It also boasts a vast and passionate community: from 180,000 Ferraristi (owners) to over 400 million fans (Tifosi).
With the completion of personalized customization centers in Tokyo and Los Angeles and flagship stores in London and New York, this supercar brand that combines scarcity and inclusiveness is writing the Prancing Horse legend of the new era through its multi-power technology matrix and immersive brand experience.
