On September 21, Lotus Sports Cars announced the official launch of the new EMEYA/ELETRE model in Shanghai with the theme of "Destined to be Passionate".
At the event, Lotus Group CEO Feng Qingfeng, actress Jin Chen, and China's first F1 driver, Ma Qinghua, jointly unveiled the new models. It is reported that the retail price of the new Lotus EMEYA starts at 538,000 yuan, and the new Lotus ELETR starts at 558,000 yuan. In addition, multiple purchasing benefits are available, including a 0% down payment financing plan.
This new car launch was a resolute tribute to the spirit of originality and the passion for driving. Feng Qingfeng remarked, "Throughout the development of the automotive industry, despite the constant march of time and technological advancement, each era undoubtedly leaves behind something precious and indelible: the spirit of originality."
Meanwhile, despite market sentiment that the number of people who insist on driving control is declining, Lotus sports cars remain relentless, for there are always those who love driving. Responding to their core demand for "the essence of driving control," Lotus sports cars reject the involution of "traffic configuration" and, based on extensive user feedback and insights from various scenarios, meticulously optimize the new EMEYA/ELETRE models around the concept of "pure driving pleasure."
It is reported that the Lotus sports car has brought a number of new technologies this time, injecting new performance genes into the product, such as the pure electric mass-produced active double-layer rear wing, which has won 22 patents after three years of research and development. It can reduce drag and improve endurance when cruising, and can provide up to 215kg of downforce; the pure electric SUV active stabilizer bar with a rapid response of 2ms; the pure electric SUV active rear-wheel steering and mass-produced ten-piston carbon ceramic brakes, etc.
Feng Qingfeng said that although the automobile industry is prosperous, it is highly homogenized and the spirit of originality is precious. Lotus has actively participated in the advancement of driving technology since its birth. Now it uses "mechanical limits + digital empowerment" to create a driving experience for drivers that takes into account both track control and road comfort, defining the new era of driving new energy vehicles and injecting new impetus into the automobile industry.
