Currently, the domestic MPV market is shifting from competition based on single dimensions such as "space" and "performance" to a multi-dimensional competition encompassing "all-scenario luxury," "all-sensory comfort," and "all-around intelligence." Against this backdrop, Buick's flagship villa-style new energy MPV—the Zhijing Shijia—was born. It's not here to challenge the competition, but rather to break the old framework, reshape the benchmark for the new era, and write the final chapter in the luxury MPV market. In other words, the launch of the Zhijing Shijia may signal the end of the MPV market!
It is reported that the newly launched Zhijing Shijia offers two models, starting at RMB 439,900, along with limited-time launch benefits worth up to RMB 62,000. This pricing and benefits not only break the myth of premium pricing for traditional million-yuan luxury MPVs, but also demonstrate the confidence and strength of the Zhijing Shijia in competing head-to-head with domestic high-end MPVs. Despite the fierce competition in the domestic auto market, SAIC-GM has shown a steady development momentum of "moving towards innovation and improvement," maintaining profitability for four consecutive quarters. From January to November, its cumulative sales achieved a positive growth of 31.3%, and its new energy vehicle sales rank among the top joint ventures, making it the most resolute and fastest-growing joint venture in the new energy transformation. SAIC-GM's efforts in "electrification, intelligence, and high value" are fully validated in the Zhijing Shijia, a tangible product.
The pioneer of MPVs is once again pioneering the MPV.
In the MPV segment, Buick has never lacked benchmark products: from the GL8 Land Business Class to the GL8 Land Cruiser, GL8 Land Cruiser and then to the Century, the Buick MPV family, with its complete matrix, strong strength and suitability for both family and business use, has not only left behind the legendary story of "having a family and a career with a GL8", but also written the sales myth of the MPV king. To this day, it still maintains a leading position in the market and continues to lead the industry forward. As the flagship MPV under Buick's high-end new energy sub-brand "Zhijing," the Zhijing family inherits Buick's 26 years of MPV market experience. Built on the million-level "Xiaoyao" super-integrated architecture, it integrates leading-edge intelligent electric technology, health technology, and industry-leading configurations. It debuts the "Five Constant" health cabin, the industry's first cloud-type ultra-low courtesy air suspension, and is equipped with the "True Dragon" plug-in hybrid Pro dual-motor four-wheel drive system, "Xiaoyao Zhixing" advanced driver assistance system, and a pre-aiming magic carpet chassis. With flagship luxury, flagship space, and flagship intelligence, it creates a "land-based Gulfstream" of new energy MPVs, fully meeting the beautiful travel imagination of high-net-worth families in the new era.
For the Buick brand, as the pioneer of the MPV market, its goal is to usher in a new era for the MPV market. Therefore, the mission of the Buick Elite series is very clear: to redefine the flagship MPV. This redefinition is mainly reflected in showcasing flagship-level core strengths and understanding the deepest desires of users in the new era.
More importantly, the Buick Excellence is not a unique product that appeared out of nowhere. Behind it is the long-term and deep trust of more than 2 million users and families, as well as Buick's complete system strength from design and R&D to verification. This is the core advantage of the Excellence compared to new energy vehicles.
The "King Team" of Buick's two flagship MPVs, the Buick Century and the Buick EV, not only signifies that Buick has completed the final piece of its puzzle in the high-end MPV segment, but also declares to the market: no matter the era, the one defining the standard for flagship MPVs is always the "MPV family"—Buick. All-weather, all-scenario, you can always rely on a Buick MPV.
This is the ultimate form of a flagship MPV .
In the era of intelligent electrification, Buick has grasped the pulse of the luxury family MPV market—not about who is the most extravagant, but who truly understands the family. From an exterior design perspective, the Buick Elite boasts a massive 5260×2023×1820mm body size and a 3160mm wheelbase, exuding grandeur and luxury. The perfect combination of a low center of gravity and streamlined design not only gives the new car a dynamic and elegant temperament but also results in an ultra-low drag coefficient of 0.258, a truly remarkable figure among MPVs. True thoughtfulness is found in the details. The Elite features a pioneering cloud-platform ultra-low passenger suspension, the first in the industry to support simultaneous lowering of the front and rear axles for greater stability and comfort. With a height adjustment range of up to 80mm, it offers the lowest door sill height in its class, making entry easier and more effortless. Combined with extra-wide passenger steps and segmented long handrails, it makes getting in and out of the vehicle easier and safer for the elderly and children. In addition, the industry's first gesture-controlled sliding door allows users to close the door simply by waving their hand after being seated, enabling them to easily enjoy the humanized convenience brought by technology and exude elegance with every gesture.
The cabin of the Zhijing Shijia (至境世家) redefines the high-value travel experience with luxury and technology. The floating, wraparound layout echoes the "Flowing Island" theme, showcasing the fluidity of water and the openness of space. Combining high-end materials and meticulous craftsmanship, it highlights elegant style and exceptional taste. Three rows of full-grain Nappa leather seats, island microfiber suede headliners, and 15mm thick Australian wool carpets bring the luxurious feel of a villa into the cabin. All areas children might touch feature rounded curves and are fully wrapped in skin-friendly soft materials; a 24-hour uninterrupted cooling and heating refrigerator, four 50W wireless fast charging slots for mobile phones, multi-functional expansion interfaces on the front seatbacks, and luxurious folding tables are just some of the luxurious features that create a warm, homey atmosphere.
The Zhijing Shijia features a 10.25-inch instrument panel screen, a 16.3-inch central control screen, a 16.3-inch passenger screen, and a 21-inch 4K rear cabin multimedia smart screen. All screens support 200PPI retina-level display and have received TÜV Rheinland low blue light eye protection certification. Except for the instrument panel screen, the other three entertainment screens support touch control and multi-screen interaction. The central control screen and passenger screen can work in tandem with the rear screens to play content, enabling simultaneous multi-screen viewing or independent use. The entertainment screens also support Bluetooth microphones and wired/Bluetooth connections to the Switch and game controllers, providing an immersive entertainment experience when paired with the Bose premium sound system. Furthermore, the vehicle is equipped with a 50-inch panoramic AR-HUD head-up display system and two 5.5-inch second-row smart mobile control screens, allowing convenient control of seats, air conditioning, and the refrigerator, and supporting a one-touch nap mode.
In today's travel environment, in-vehicle health and safety are receiving increasing attention from consumers. Zhijing Shijia deeply understands this need and has pioneered the first "Five Constant" Health Cabin in an MPV, integrating five functions: constant temperature, constant humidity, constant oxygen, constant cleanliness, and constant quietness, providing comprehensive health protection for passengers. Whether it's the elderly, children, or sensitive individuals, everyone can enjoy a safe and healthy travel environment in this vehicle.
Thanks to the ingenious optimization by Buick's space designers, the Zhijing Shijia offers a more relaxed and comfortable experience with its villa-like spaciousness:
With an interior length exceeding 3.6 meters and a height exceeding 1.3 meters, and a vehicle width utilization rate of up to 80%, even with all three rows of adults seated, each passenger still enjoys more than two fist-widths of legroom, truly achieving a spacious and comfortable riding experience for everyone. The over 330mm extra-long electric sliding rails for the third row, combined with the theater-style three-row seating layout, truly achieve "comfort equality." The ZJIZI has invested heavily in seat design; the second row features an industry-first multi-position zero-gravity seat that adaptively adjusts its zero-gravity posture according to the status and position of passengers in the first and third rows, achieving the maximum stretchable and comfortable reclining angle, realizing an ultimate comfort experience closest to NASA's zero-gravity state. Furthermore, the extra-large 630L~2056L trunk space is astonishing; even with all seats occupied, the trunk can still accommodate two 24-inch suitcases and thirteen 20-inch suitcases.
Leveraging the "Xiaoyao" super-converged architecture, the Qualcomm SA8775P chip in the Zhijing Shijia boasts 72 TOPS of AI computing power, providing ultra-high-definition display and a smooth interactive experience for the smart cockpit. The cockpit is equipped with two rows of OMS cameras, supporting not only gesture control but also real-time monitoring of rear passenger status, enabling proactive care services in conjunction with smart scene modes. The mobile app also supports convenient functions such as one-click vehicle standby and a low-power sentry mode.
In terms of intelligent driving, the "Xiaoyao Zhixing" advanced driver assistance system leverages the Momenta R6 flywheel model and reinforcement learning capabilities, along with one lidar, three millimeter-wave radars, twelve ultrasonic radars, and eleven high-definition cameras, to achieve seamless urban NOA functionality covering all scenarios.
In many people's minds, MPVs are often synonymous with "large and cumbersome," with mediocre power performance and negligible handling. However, the Zhijing Shijia breaks this prejudice, equipped with the "Zhenlong" plug-in hybrid Pro dual-motor four-wheel drive system, providing users with a high-quality travel experience characterized by powerful performance, worry-free range, and efficient refueling. In terms of power, it delivers a robust 462kW/775Nm of torque, achieving 0-100km/h acceleration in just 5.8 seconds and 80-120km/h acceleration in 3.3 seconds. Whether climbing hills fully loaded or overtaking on the highway, the power remains consistently strong and effortless. With the support of a class-leading 120kW generator, the Shijia can maintain a continuous cruising speed of 170km/h even when the battery is depleted, with acceleration performance less than 0.1 seconds different from when fully charged. Its combined fuel consumption is as low as 0.8L/100km, and only 7.3L/100km when the battery is depleted, perfectly inheriting the "Zhenlong" plug-in hybrid's outstanding performance of "one-stop service for both full and low-battery driving, fuel-efficient in all conditions." Meanwhile, the vehicle boasts a class-leading CLTC combined range of 1320km and a pure electric range of 224km, enabling not only week-long commutes with zero fuel consumption on a single charge, but also anxiety-free long-distance travel. The AutoNeng 2.0 hybrid battery supports 3C fast charging, charging from 30% to 80% in just 20 minutes. During long journeys, users can charge the vehicle while resting and dining at service areas, securing ample range after a short stop without disrupting their travel plans.
While competitors are revolutionizing everything with technology, Buick firmly believes that safety is the eternal "moat." To this end, the Buick Ultimate Series boasts a comprehensive "three-in-one" safety system built to the highest industry standards, providing all-weather, all-occupant, and all-condition safety protection. The Ultimate Series features a robust 12-horizontal, 4-longitudinal cage-like body structure, with high-strength steel and aluminum alloy accounting for 77.3% of the total body, and 14.7% made of 1700Mpa submarine-grade ultra-high-strength steel, leading its class across the board. The cabin is equipped with the most airbags in its class—10 in total, including an additional driver's knee airbag and second-row side airbags on top of meeting C-NCAP requirements, providing the highest level of safety protection for all three rows of occupants. The Ultimate Series has undergone 108 safety tests far exceeding industry requirements, fully meeting the C-NCAP 2024 five-star rating and the highest level of C-IASI 3G crash safety certification. In the area of smart battery safety, which is of great concern to users, the Zhijing Shijia is equipped with a high-safety, high-performance Aote Neng 2.0 hybrid battery. It adopts a 360° multi-protection design and is combined with globally leading thermal management technology. It not only has an ultra-long life of 640,000 kilometers, but also maintains a record of "2.6 billion kilometers with 0 spontaneous combustion" to date, which is the industry ceiling for battery safety.
Postscript
True luxury is never about piling up specifications, but about the harmonious resonance between brand, product, experience, and user needs. Especially in today's fiercely competitive Chinese automotive market, the Buick Elite focuses on ever-evolving user needs and product value, leading the new energy MPV industry from the 1.0 era of "refrigerators, TVs, and large sofas" to the 2.0 era centered on "family travel and health." It's clear that the Buick Elite has broken the rules of the old era and lit the beacon for a new one—the real ceiling is becoming someone else's ceiling. Starting today, users can place orders through the Buick official website, iBuick App, Buick mini-program, Buick Douyin live stream, or authorized Buick dealerships nationwide to enjoy limited-time special prices and launch-day benefits worth up to 62,000 yuan, including: lifetime free use of "Easy Drive," lifetime warranty on the three main electrical components (battery, motor, and electronic control system) for the first non-commercial user, and many other exclusive gifts. Owners who place their online order and lock in their purchase before 24:00 on December 31, 2025, and take delivery and invoice their vehicle before 24:00 on February 28, 2026, will enjoy five limited-time launch benefits. Additionally, owners who place their order and lock in their purchase before 24:00 on December 31, 2025, and take delivery and invoice their vehicle between January 1 and February 28, 2026, will receive a 15,000 RMB purchase tax subsidy (see the Buick Ultimate Collection website for details). If delivery is required to extend into the new year, users only need to place their order and lock in their purchase before December 31, 2025, and complete the invoicing before February 28, 2026; the official Buick will provide an additional 15,000 RMB purchase tax guarantee, allowing users to enjoy a worry-free New Year!
