On August 28, the Buick brand announced that it will join hands with "Walking with Hui" to launch a new season of "Reading Mountains and Rivers", namely the 2025 "Traveling Around China" Buick China Cultural Tour.
The Buick Envision family will escort the entire event, leading users to enjoy the unique landscape, human history and intangible cultural heritage and traditional art, and explore the treasures of Chinese culture in depth.
This day also marks the 11th anniversary of the launch of the Envision. Buick announced a 1.1 billion yuan bonus and launched the "11th Anniversary Exclusive Benefits" for the Envision family: From now until September 30, purchase a Buick Envision Plus and, on top of the existing "fixed price," enjoy a 10,000 yuan brand replacement subsidy for this or another vehicle, plus a government subsidy of up to 15,000 yuan. More notably, Buick also brought a limited-time benefit sharing for multiple models: From now until August 31, purchases of the Envision Plus, Envision S, LaCrosse, Regal, and other models can enjoy a limited-time "999 yuan off commercial full insurance" anniversary carnival gift.
In addition, the Buick Envision family will launch an OTA upgrade of the V5.0 version of the car system in the fourth quarter of this year to provide an intelligent interactive experience comparable to that of electric vehicles, inviting more users to share "10% more" travel fun.
In 2014, Buick officially launched its "Around China" Buick China Cultural Tour, a brand cultural experience platform created specifically for users.
In August of the same year, the Buick Envision, which had just made its global debut, joined the "Huanxing" fleet as soon as possible, "proving the car on the road" before it was launched on the market, demonstrating full confidence in the product's strength and quality.
Over the past 11 years, "Around China" has traveled a total of more than 50,000 kilometers and visited more than 120 cities in China. It has not only become the largest, longest and most mileage-rich cultural tour in the country, but has also achieved fruitful results in exploring and spreading China's excellent traditional culture.
The Envision family, as the main force of the team and accompanying them throughout the entire journey, also traversed complex terrains and extreme road conditions, and won praise for its excellent quality and stable and reliable performance.
As the mainstay of the Buick SUV family, the Envision Plus, a large five-seater SUV, focuses on the all-scenario vehicle needs of new-age family users for high-quality SUVs, demonstrating "10% more" quality than its peers in all aspects, becoming a continuously popular and blockbuster product.
According to the latest sales data, as of August 28, the sales of the Envision family from January to August 2025 have exceeded 100,000 units, of which the Envision Plus has an average monthly delivery of more than 10,000 units, an increase of more than 200% year-on-year, becoming the best-selling fuel SUV in the 150,000-200,000 yuan class.
This time, Buick and the "Walking with Hui" campaign embody a highly aligned core vision. "Walking with Hui, 'Experiencing China'" explores China through the lens, while "Traveling Around China" explores the landscape on wheels. Both campaigns aim to promote China's finest traditional culture, creating a natural tacit understanding of "10% more." Together, they are committed to witnessing civilization through their journeys and passing on wisdom through the mountains and rivers.
Eleven years ago, Envision started its “road to strength” from the Xiling Snow Mountain in Chengdu. Over the past 11 years, after three generations of iterations, it has always adhered to the spirit of “10% more” and worked hand in hand with 1.8 million car owners to write a strong chapter in the SUV market.
With the launch of the cooperation between Buick and "Walking with Hui" Yueshanhe, Envision will continue to work with more enterprising people of the times to embark on a better new journey on the road of cultural exploration and quality travel.
