On June 26, Xiaomi YU7 announced its pricing one month after its release. The entire Xiaomi YU7 series is priced in three categories: the YU7 standard version is priced at 253,500 yuan, the YU7 Pro version is priced at 279,900 yuan, and the YU7 Max version is priced at 329,900 yuan.
Lei Jun, founder, chairman and CEO of Xiaomi Group, said in a Weibo post the night before the launch that the launch of Xiaomi YU7 is a critical test for Xiaomi Auto because "SUV is the real main battlefield of the automotive industry." Data shows that in China's pure electric SUV market, compact and mid-sized SUVs account for nearly 80% of sales. Xiaomi YU7 is positioned as a medium-to-large SUV, and the entry-level price is benchmarked against mid-sized SUVs in the lower price range.
The large space and the ability to meet the needs of various scenarios, coupled with the improvement of the shortcoming of high fuel consumption by new energy vehicles, have led to a continuous increase in the market demand for SUVs. In 2023, China's annual SUV sales will exceed sedans for the first time.
