On June 4, Audi, which is committed to design innovation and technological breakthroughs, appeared as the exclusive title partner of Asia's authoritative design event - "Design Shanghai" for the fifth time.
As a well-known luxury car brand, Audi has always integrated cutting-edge design language with technological innovation, and has continued to make progress while inheriting the brand's profound heritage. Katy Tsang, Executive Vice President of Sales and Marketing at Audi China, said: "The Audi A5L exhibited at Design Shanghai 2025 once again demonstrates Audi's deep integration of humanized design and cutting-edge technology to create an outstanding heritage of iconic products."
The FAW Audi A5L, which is the focus of the Audi booth this time, is a luxury B-class sedan tailored for consumers in China's new travel era. It is also the first model of Audi's PPC luxury fuel platform. It interprets Audi's brand core of "breaking through technology to enlighten the future" and injects new vitality into the luxury fuel vehicle market.
According to reports, the Audi A5L has a wheelbase that is 77mm longer than the overseas version and a cloud-like seat design exclusive to the Chinese market, which provides excellent comfort and spacious space while maintaining the sporty proportions of a coupe. Audi has also integrated humanized technology into its products, with the interior of the cockpit presenting a digital and quiet space with the "Audi Digital Stage" as the core, equipped with an 11.9-inch virtual cockpit screen, a 14.5-inch MMI touch screen and a 10.9-inch co-pilot screen, which together create an intuitive and highly connected driving experience.
In addition, the Audi A5L has innovated its lighting design again. The front of the car uses digital LED daytime running lights, which can change into 8 different lighting shapes to highlight personality and safety. The second-generation digital OLED taillight technology realizes the communication interaction between the vehicle and the surrounding environment (car-to-X car networking) for the first time. In automatic parking or emergency situations, the interactive lights can display specific triangular light symbols in the digital light signature to warn other road users.
Facing the rapid changes in the Chinese auto market, FAW Audi A5L also boldly introduced Huawei Qiankun Intelligent Driving Technology, becoming an "intelligent pioneer" in the field of luxury fuel vehicles. Michael Arndt, general manager of FAW Audi Sales Co., Ltd., said: "The intelligence level of A5L far exceeds that of fuel vehicles of the same level, proving that fuel vehicles can also have top-notch intelligent experience."
In addition, Audi A5L also has "German genes" that make Andekai proud: Audi's latest EA888 Evo5 engine and dual-motor full-range intelligent hybrid technology (MHEV plus). "This is a veritable 'driver's car'. It has fast start-up and low fuel consumption, and truly achieves 'no sluggishness at low speeds and no emptyness at high speeds, bringing performance and efficiency to a whole new level.' Andekai emphasized that the arrival of FAW Audi A5L will form Audi's "3, 4, 5, 6" domestic fuel sedan core matrix with A3, A4L, and A6L, fully covering the A-class, B-class, B+-class, and C-class luxury car markets, and continue to consolidate FAW Audi's leading position in the luxury car market.
In addition to the model display, Audi also created a multi-dimensional sensory experience at the exhibition site to reshape the boundaries of design. When visitors step into the immersive space called "Living Space", the 270-degree circular LED screen creates a three-dimensional and flowing visual picture, showing the rhythm of life 24 hours a day. Audi A5L and many works of famous furniture designer Zhou Chenchen spark inspiration here.
It is reported that in order to meet the ever-increasing needs of the Chinese market, Audi is making every effort to promote the largest product layout in the brand's history, and will launch a number of new fuel and pure electric models designed specifically for the Chinese market in the next two years. With the implementation of the PPE electric platform and the deepening of localized cooperation, Audi will continue to exert its strength in both fuel and electric tracks, and continue to write the brand legend of "breaking through technology and inspiring the future".
