[Daqing, May 29, 2025] Nordic luxury, leading the way, Volvo's new S90 was officially launched in Daqing Factory today. The new car has 7 configuration versions, with a limited reference price of 300,900 yuan, and provides eight surprise gifts worth more than 85,000 yuan. In production, it achieves "strict standards, global quality", in technology, it achieves "what others don't have, I have, others have, I have better", and in service, it achieves "transparency is peace of mind, what you see is what you get". Volvo's new S90 will bring an advanced and new luxury experience to the elite people with taste and pursuit of quality around the world.
Luo Xiang, a close friend of Volvo Cars, appeared at the press conference and witnessed the launch of the new Volvo S90 with guests from all walks of life. Luo Xiang commented from the perspective of a legal expert: "The most powerful thing in court is not the exaggerated defense, but the evidence. Just like today's press conference showed the process of car manufacturing, this is showing 'evidence'." At the press conference, Yuan Xiaolin, global senior vice president of Volvo Car Group and president and CEO of Volvo Car Asia Pacific, said: "Safety is a comprehensive and systematic project, which is not only based on strict logic, but also based on real scenarios, and constantly adjusted to achieve the optimal match between all variable parameters."
Adhering to the strict standard system, Volvo Cars serves the global market with uniform quality
As the only production base of Volvo S90 in the world, Volvo Daqing Plant can produce more than 2,000 models and configurations, supplying more than 80 countries and regions around the world. Strictly following the global unified procurement, manufacturing, technology and quality standards, Volvo Daqing Plant uses highly automated production equipment and sustainable car-making concepts to ingeniously create world-class high-quality luxury cars.
Volvo Cars' advanced global manufacturing system (VCMS) has played an important role in the successful export of luxury cars made in China to mature markets in Europe and the United States for the first time at the Volvo Daqing plant. Following the global unified procurement, manufacturing, technology and quality standards, Volvo Cars' Daqing plant has always implemented a 7-level quality inspection system throughout the entire production process from front-end procurement to stamping, welding, painting and assembly, and has fully controlled the entire process, allowing global users to enjoy an excellent car experience.
In order to ensure the strength of the vehicle body, Volvo Daqing Plant spares no expense and selects a white body every six weeks to conduct destructive tearing inspections on nearly 6,000 welding points, 437 sealants and other details to ensure effective and firm connections. Not only that, Volvo Daqing Plant also spares no effort in health. It is the first in China to use the more expensive, healthier and more environmentally friendly SSD water-soluble shock-absorbing glue, and uses isoparaffin solvents commonly found in skin care products in the sealant sprayed after the body electrophoresis. Its low volatility, low irritation and easy degradation advantages make every breath of the passengers healthy and safe.
Calm and dignified, Volvo's new S90 is a model for elites
As Volvo's first flagship luxury sedan produced in China and exported to the world, the Volvo S90 has always been a benchmark in the field of mid-to-large luxury sedans. Its excellent quality and low-key style have not only made it the first choice for diplomats from many countries, but also attracted elite people with taste and pursuit of quality around the world. Today, the new Volvo S90 brings three new trends, with comprehensive advancement in design, luxury, intelligence, and uncompromising safety quality, bringing users a new luxury experience.
In terms of design, the new shape of the engine hood is inspired by the Nordic fjord landscape, with three-dimensional ribs extending to both sides, and sculptural curves, coupled with sharper "Thor's Hammer" smart matrix headlights, showing a unique sense of tension, revealing a natural sense of nobility, elegance and authority. The interior has been newly added with Maple Brown, which has a natural sense of time precipitation, adding warmth, comfort and luxury to the interior space.
In terms of quiet and luxurious experience, the new car adopts 5 NVH performance improvement measures, including foam filling in the A/B pillars and optimized sound insulation of the dashboard, which reduces the noise inside the car by an additional 2dB, further isolating the external noise, and is equipped with the legendary Bowers & Wilkins audio system, allowing users to enjoy a concert-hall-like auditory feast as soon as they get in the car.
In terms of intelligence, the new S90 car interface follows the principle of "do not disturb, better understand you", adopts a simple and intuitive UI layout, ensures clear information hierarchy and efficient operation logic. In addition, the new S90 is also equipped with an intelligent voice assistant "Xiao Wo", which is integrated with the AI big model*, bringing a realistic communication experience, allowing users to switch freely between car control and chatting.
In terms of safety, the new S90 adheres to comprehensive structural design and strict standards. The super-strong "cage-type body" with a closed loop of boron steel increases the rigidity of the passenger compartment in rollover and front, rear and side collisions. It is equipped with Volvo's ancestral SPOC "wheel loss life-saving" design and WHIPS head and neck protection system, which can firmly protect every user in the event of an accident. At the same time, the new S90 is equipped with City Safety urban safety system and Pilot Assist navigation assistance system, which can effectively reduce driver fatigue and improve driving safety. Volvo Cars adheres to the people-oriented brand concept and always insists on making each sub-function of intelligent driving stable and reliable, and putting the steering wheel related to life safety in the hands of the user.
In terms of health, the new S90 is equipped with a dual-effect enhanced air purification system, with PM2.5/PM1/PM0.3 removal rates exceeding 95%, pollen removal rate exceeding 99.9%, and airborne virus removal rate exceeding 97%. At the same time, the cabin also uses healthy and environmentally friendly interior materials, which can be safely touched by babies and pregnant women. Even if the new car is in a high temperature environment, it is also odorless, protecting the physical and mental health of the passengers in all aspects.
It starts with transparency and ends with peace of mind. The transparent system creates a one-stop user experience
In addition to creating high-quality automotive products, Volvo Cars pays close attention to the car needs of its user groups and is committed to providing a more considerate and thoughtful one-stop service experience. With safety as its belief and service as its contract, Volvo Cars has launched 12 pre-sales and after-sales service commitments to protect users from the entire process of buying a car to using it. As Yu Kexin, President of Volvo Cars Greater China Sales Company, said: "The safety that Volvo Cars understands is the all-round safety of 'product' + 'consumption'."
This year, Volvo Cars launched the "Consumer Transparency Commitment" to achieve process transparency, price transparency, and product transparency. For example, when users choose or buy a car, Volvo Cars will clearly mark the source of the accompanying products, including gifts, in the "In-car Product Notice". From window film to a water cup, it will clearly indicate whether it is an original part.
In terms of after-sales service, Volvo Cars first conducts a comprehensive inspection of each vehicle that comes to the store for repair and maintenance, and generates a "physical examination report" with pictures and texts. Users can learn about the vehicle status at any time through the Volvo Cars APP. At the same time, the parts used by users to repair their vehicles will also clearly indicate whether they are original products, so that the real situation is clear at a glance.
Calm and reserved, with a clear and self-evident pattern, the official launch of the new Volvo S90 not only brings a new luxury travel experience to users, but also further concretizes Volvo's commitment to users. In an era when the automotive industry is popular to "shout out" promises, Volvo Cars is always more willing to believe in the power of "seeing is believing". In the future, Volvo Cars will continue to stick to its original aspirations, put people first, continue to provide high-quality products and services, and provide a safe and comfortable travel experience for global elites and diplomats with a unique Nordic luxury style.
*AI large model service functions are subject to approval and filing, and are subject to actual supply.