In the name of "reinventing luxury", on September 29, Zeekr's Zeekr 9X, positioned as the new flagship of the world's ultra-luxury SUV, was launched in Shanghai. Together with Zeekr 009, the "dual flagship" is ready to usher in a new era of luxury flagships in China.
The new model is reportedly available in four trim levels, with an official retail price of 465,900 to 599,900 yuan. After incorporating the Super Trade-In bonus, the limited-time price range is 455,900 to 589,900 yuan. Officials revealed that the flagship SUV's market performance has far exceeded expectations, with pre-orders exceeding 10,000 units within just 13 minutes of its launch. Market sources indicate that overseas dealers are already offering increased prices for the vehicle.
Geely executives believe that this phenomenon is due to Zeekr's accurate grasp of luxury market demand and technological breakthroughs.
At the launch event, Geely Auto Group CEO Gan Jiayue stated that the Zeekr 9X embodies Geely Group's top resources and cutting-edge technologies, representing a strategically positioned new product launched in response to user demands for flagship upgrades. Developed based on the Haohan-S architecture, the world's first dedicated luxury electric hybrid, the Zeekr 9X debuts four core technologies: the Haohan Super Hybrid, the world's first full-stack 900V high-voltage architecture for hybrid vehicles, delivers over 1,400 horsepower, supports 9-minute fast charging, and boasts a 380km all-electric range from a 70-degree battery, completely eliminating the anxiety of refueling. The Haohan AI digital chassis, the first Chinese brand to feature 48-volt active stabilizers and combined with closed dual-chamber air suspension, achieves an 80mm lift in 0.2 seconds, achieving near-zero roll dynamics. The AI digital chassis' predictive capability enables the vehicle to brake stably in extreme scenarios such as high-speed tire blowouts; the Haohan safety armor, made of 91% high-strength steel, has four integrated structures that can withstand a top pressure of over 10 tons and has passed the industry's first four-way chain collision test; the Qianli Haohan assisted driving overcomes the difficulties of urban driving and is the industry's first map-free campus roaming function.
Gan Jiayue, CEO of Geely Auto Group
"Zeekr's positioning is to use ultimate technology to drive a high-tech luxury brand. We must achieve the ultimate in technology." Gan Jiayue said in an exclusive interview after the press conference, "We don't set a budget cap for R&D. As long as there is a good thing, we will boldly invest. As long as there is top technology, we will go all out to develop and tackle it, creating the best technology for our customers and supporting the brand's growth."
According to its introduction, Zeekr has achieved more than 180 first-time scientific and technological achievements in the four years since its establishment, making it the Chinese luxury brand with the most first-time technologies and the only Chinese luxury brand to achieve delivery covering five continents around the world.
In addition to its technology, the Zeekr 9X also prides itself on its original design. Reportedly, the new car features original flagship designs such as the world's largest integrated grille, intelligent projection headlights, and electric skylights, poised to reshape the flagship aesthetic of the new energy era.
Inside, the 3-square-meter cabin offers over 1 square meter per person. Combined with the 4.2 square meters of daylight, the Zeekr 9X becomes a mobile panoramic platform. Each row of passengers enjoys exclusive seating: a first-row driver's seat with active support, two free-standing chairs in the second row, and unobstructed facing seating in the third row. Furthermore, the cabin, with five NVH certifications, is a cornerstone of the cabin's hushed aesthetic, equipped with a 3868-watt Naim audio system and a 17-inch 3K wing-shaped display, delivering a cinematic, immersive audiovisual experience.
Lin Jie, Senior Vice President of Geely Auto Group and Vice President of Zeekr Technology
Regarding the new car's market positioning, Lin Jie, Senior Vice President of Geely Auto Group and Vice President of Zeekr Technology, revealed that 80% of pre-sale customers are upgrading from high-end brands, and 70% own vehicles priced over 500,000 yuan. He analyzed that the Zeekr 9X user base consists of three major groups: veteran luxury brand owners, Zeekr users, and upgraders from gasoline-powered vehicles from brands like BBA.
"Brand upgrading is not just a slogan, but a real effort to improve the technology and value of our products." Gan Jiayue said that he believes Zeekr can represent China's auto industry in the world and lead Chinese brands to achieve an upward global path.
