In the era of automobile consumption upgrade, MPV category has attracted more and more attention from consumers. From the current market structure, although the MPV market has become a "red ocean", there are still some powerful players who continue to break through. In the past June, Buick GL8 family once again handed in a brilliant report card, proving itself as the well-deserved MPV king with strength. According to the latest data, Buick GL8 family sold 10,576 units in June, with sales exceeding 10,000 for three consecutive months; from January to June, it increased by 37.4% year-on-year, and won the MPV market sales star in the first half of this year. Among them, the new GL8 Lu Shang and GL8 Lu Zun PHEV, two new energy MPVs equipped with Buick's "True Dragon" plug-in hybrid system, accounted for about 40% of sales in January-June, contributing core growth to Buick MPV. With the national-level MPV suitable for business and family, the new GL8 Land Business Class, which was officially "upgraded" and launched in late June, the sixth-generation Buick GL8 family pedigree has been fully renewed, showing a strong momentum to continue to lead the market.
Inheriting classics, continuing innovation, and creating phenomenal hit products
When talking about MPVs, the classic GL8 is a must-mention. After more than 20 years of market validation and trusted choice by consumers, the influence of the Buick GL8 family has penetrated into various usage scenarios. Today, with the continuous update and iteration of product models, the price also covers almost every segment of the mainstream MPV market. Whether it is a family user who pursues cost-effectiveness or a business person who pays attention to brand image and luxury experience, they can find the right choice for themselves in the Buick MPV family.
Entering July, the competition in the MPV market will become more intense. The sixth-generation Buick GL8 family is making full efforts. The fuel dual vehicles consisting of the new GL8 Land Business Class and GL8 Lu Zun, together with the new energy dual vehicles consisting of GL8 Lu Shang and GL8 Lu Zun PHEV, will cover user scenarios in multiple dimensions and meet user needs in a diversified manner, opening a new era of MPV king. As the product matrix becomes more and more complete and the product competitiveness continues to improve, Buick will create more impressive results in the MPV market.
Comprehensively developed strength and trusted quality
No matter how noisy the auto market is, strong product power is the decisive factor for a car model to stand out from the crowd. Therefore, in response to the pain points of MPV consumers, Buick has extracted the "eight golden rules" for MPV models from eight dimensions: stability, safety, performance, comfort, luxury, space, quality, and value - no dizziness or shaking when driving for all time and road conditions; all-round and full-process safety guarantee; double champions in endurance and energy consumption, with the same performance when fully charged or depleted; ergonomic seats that have passed 101 rigorous tests and better understand Chinese people; an experience that makes every journey full of ritual; golden body size that can be parked in a three-dimensional garage, and three rows can enter and exit freely; the first in value retention rate among domestic MPVs, and 26 years of luxury MPV manufacturing experience.
As the latest member of the sixth-generation GL8 family, the new GL8 Land Business Class is built on Buick's latest generation of large MPV platform, and has achieved comprehensive evolution in terms of exterior and interior, chassis layout, safety protection, and cabin quietness, bringing users a real seven-seat, real comfort, real safety, and real quiet advanced experience. The model is priced at a sincere price of 229,900 yuan, with a 24-60-month low-interest financial gift and a replacement subsidy of up to 6,000 yuan, bringing users a high-value, high-value-preserving quality choice and a reliable choice. As the model with the longest age span, the highest national recognition, and the largest number of vehicles in the Buick GL8 family pedigree, the GL8 Land Business Class will continue to write the market legend of "GL8 for families, businesses, and families" with its "benchmark" product strength and consistent stable and reliable quality.
In the new energy track, GL8 Lu Shang has become a well-deserved hit with its rapid sales growth and outstanding reputation. It has the best second and third row passenger space in its class, and insists on not making the third row of sunken folding seats. Even if 7 people are fully seated, they can still achieve a "comfortable" and "safe" driving experience. The car is also equipped with a zoned automatic air conditioner with independent temperature control for the front and rear rows, which can achieve rapid cooling and precise constant temperature. In addition, the entire series of models are equipped with the "True Dragon" plug-in hybrid system, including a 1.5T hybrid engine, an Aote standard plug-in hybrid battery, and a full stack of self-developed P1P3 plug-in hybrid electric drive units, to achieve long-range, low energy consumption, and strong power. All-round high-energy performance, in addition, the model also has a comprehensive range of 1,420 kilometers, and there is no need for frequent energy replenishment for long-distance travel. It provides three optional energy modes: pure electric priority, intelligent electric hybrid, and intelligent power preservation, which can easily control various travel scenarios.
Cool Rewards Month: Injecting new momentum into summer upgrades, GL8 Lu Shang limited-time benefits are coming
At the same time, as one of the best-selling new mainstays of the Buick GL8 family, the terminal sales of GL8 Lu Shang have been in short supply since its launch two months ago, and it has become the new energy MPV with the leading sales growth. In order to give back to consumers' enthusiastic support, GL8 Lu Shang specially launched the limited-time benefit of "Summer Cool Month" in July.
Specifically, during the period from July 1 to 31, 2025 (inclusive), users who place an order through official channels such as the iBuick APP or Buick Mini Program, and complete the purchase invoice and car pick-up before September 30, 2025 (inclusive) can enjoy limited-time car purchase benefits, including: a cool gift, only 2,000 yuan to purchase a car refrigerator (7L volume compressor refrigeration, original price 5,299 yuan); an expansion gift, a deposit of 1,000 yuan to offset the purchase price of 3,000 yuan. At the same time, users can enjoy five major car purchase exclusive benefits, including a 6,000 yuan replacement subsidy, a 50% down payment for 24 installments with 0 interest (Smart Edition, Premium Edition), and a lifetime three-electric warranty for the first non-operating owner.
Summarize:
Whether it is comprehensive coverage of price ranges or product layout of both oil and electricity, the Buick brand has always followed the changes in consumer demand and market development, providing high-quality products and models that exceed expectations, and finally achieved sales legend in the MPV market. I believe that in the future, with its strong strength and high reputation, the Buick brand will continue to create value for more family users and bring a higher quality mobile travel life.