In 2025, a major trend in China's new energy vehicles is that the main products of brands will collectively become "bigger", and large three-row SUVs will become a market hotspot.
When talking about large three-row SUVs, we can't avoid a few star products. First, the large three-row SUVs of the fuel era represented by Highlander. They have created an era of three-row seats in urban SUVs with more suitable prices, making it possible for large families of 6-7 to travel in the same car. Second, the large three-row SUVs of the extended-range era represented by Ideal L9. They have improved the comfort and convenience of large family travel through innovations in energy architecture and intelligence, as well as the experience of refrigerators, color TVs, and large sofas.
In the current market structure of large three-row SUVs, extended-range and hybrid products have become the mainstream, but to this day they are still unable to get rid of the shortcoming of "enough space for people but not enough space for luggage". Space is the most rigid demand among rigid demands in this market.
Not only that, the extended-range large three-row SUV products also have cost pain points such as poor power feeding experience, painful fuel consumption, high maintenance costs for two systems, and high energy consumption due to heavy weight.
In the eyes of major automobile brands, these usage pain points are undoubtedly market opportunities for product iteration. Ledao Automobile, a sub-brand of NIO, is one of them.
Ledao L90
The Ledao brand, which is celebrating a big year for its products this year, will launch its flagship product, the Ledao L90, in the third quarter. It is positioned in the 300,000+ high-end large three-row SUV market, and is designed to solve the two major pain points of "it can accommodate people but not luggage" and "the third row can accommodate passengers for short trips but not for long trips". It is known as the "king of space for large three-row SUVs", and one of its selling points is "6 people and 10 boxes, every seat is comfortable, and every row can lie down."
Why is Ledao L90 so confident?
Because this is a model that brings extreme productism with technological innovation and original design, relying on NIO's ten years of technological accumulation and high-density energy replenishment network layout. Its design goal is to become an all-round smart large-space flagship SUV with pure original three-row and front and rear double storage space innovative design, technologically advanced three-electric technology, and ubiquitous charging and swapping energy replenishment network.
It is reported that the Ledao L90 was designed by former Bentley designer Raul Pierce. It adopts a pure and classic SUV shape, with a short front overhang, a long wheelbase and a parallel roof, outlining a grand and powerful sense of power. The car is 5145mm long and has a wheelbase of 3110mm.
It is built on the NIO NT3.0 platform and is equipped with the same silicon carbide motor as the NIO ET9. The four-wheel drive version has a total power of 440kW and can accelerate from 0 to 100 km/h in 4 seconds, with performance comparable to that of a million-class luxury SUV. Its core innovation lies in the full-domain 900V high-voltage architecture, which supports 5C supercharging and NIO's third-generation battery swap station, and can achieve "3-minute battery swap" or "10-minute energy replenishment for 400 km", completely solving the range anxiety of pure electric vehicles.
In terms of space design, L90 takes advantage of its pure electric platform to create the largest electric front trunk in the Chinese market at 240L, and optimizes the three-row layout to achieve a loading capacity of "6 people and 10 boxes".
240L China's largest electric front trunk
Compared with pure electric products, products that adopt the extended-range and hybrid technology route have inherent shortcomings in the development of use space because of the existence of the engine. Compared with other pure electric products, Ledao has achieved zero-anxiety recharging of "3-minute battery replacement" for long-distance travel due to the ubiquitous charging and swapping network of Weilai.
Ledao L90 completely solves the real pain points of extended-range large three-row SUV products in terms of space, energy replenishment and cost, once again making the experience of high-end large three-row SUVs a big step forward, with unprecedented life extension, opening up the travel desire of large families. Because it achieves category innovation through technological innovation, it has enough confidence to lead the high-end large three-row SUV category into the market inflection point of pure electric + battery replacement to replace extended range. The high-end large three-row SUV 3.0 era is about to usher in the Ledao L90 moment.
