"All you need between your yearning and your pursuit is a square box."
On May 26, in Zhongwei, Ningxia, northwest China, an endless yellow sand off-road holy land, Li Xueyong, executive vice president of Chery Automobile Co., Ltd., expressed his feelings like this. Behind him, a number of Jetour vehicles were ready to set off again with the off-road dream of China's square box.
Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd.
On that day, the Jetour Square Box Conference opened in Shapotou, Zhongwei, Ningxia. At the event, the 2025 Jetour Shanhai T1 was launched, and rock poet Xu Wei sang a song about youth and freedom with his fans. After the song ended, a grand desert starry sky fireworks show created a romantic moment for the whole audience.
This industry event that integrates hard-core products, off-road culture, and user ecology is not only a fan carnival feast, but also marks Jetour's determination to lead China's box-type off-road vehicles into a new era. Zhang Guozhong, executive vice president of Chery Automobile Co., Ltd., extended an invitation to fans around the world: "Look to China for the world's off-road, and China's box-type off-road vehicles are the best global solution. There are thousands of vehicles with thousands of faces, suitable for both urban and wild areas. If you want to go, don't wait! Go now!"
Zhang Guozhong, Executive Vice President of Chery Automobile Co., Ltd.
More than 70 years ago, the world's first square box was born. Its unique hard-line styling and strong off-road capabilities made the square box one of the most distinctive categories in the global automotive market. More than 70 years later, with the rise of China's automobile industry, Jetour Automobile has taken its unique travel + strategy as the cornerstone to lead the booming square box market in the new era. Li Xueyong issued the era declaration of China's square box at the scene: "We have not only achieved the popularization of the square box from 0 to 1, but also from China to the world, making the square box a global and mainstream off-road cultural carrier and another business card for Chinese cars."
According to reports, from being exclusive to niche circles to being equal to mass off-road vehicles, from being a single square box champion to a global square box champion family, Jetour Auto has joined forces with Jetour Traveler and Jetour Freedom, with cumulative sales of 292,000 units, creating a blockbuster square box legend. The Jetour Shanhai T1 and Jetour Shanhai T2 plug-in hybrid combination has a cumulative sales of 78,000 units, forming the second growth curve. In foreign markets, especially in countries and regions such as the UAE, Saudi Arabia, and Qatar, Jetour's square box sales continue to lead.
At the event, Dai Lihong, Vice President of Chery Automobile Co., Ltd. and General Manager of the Jetour Brand Division, announced that the 2025 Jetour Shanhai T1 was officially launched, with a price range of 134,900-179,900 yuan. The new model is the first hybrid box with a pure electric range of over 220km, equipped with Jetour's unique XWD fully automatic intelligent four-wheel drive black technology and a leapfrog configuration of three motors plus a 43.2-degree large battery.
In addition, at the event, Zhang Chunwei, assistant to the president of Chery Automobile Co., Ltd. and general manager of the marketing center of the Jetour brand division, announced the official establishment of the Jetour Square Box Alliance and the simultaneous launch of the Square Box Car Buying Festival. "Every bit of your support is the courage for Jetour to keep moving forward!" Zhang Chunwei introduced that Jetour currently has more than 370,000 users, who have formed 89 traveler alliances and gathered more than 1,400 times in total.
It is reported that Jetour Auto has not only created the first official modification brand Jetour JMK, providing one-stop services integrating car modification, car playing, social interaction and travel for young people pursuing individuality, but also established 1,255 Jetour stations around the world, with more than 332 equity partners, and signed cooperation agreements with 176 camping sites in 121 cities, becoming the only automobile brand in the industry with a complete travel ecosystem.
