In the current Chinese auto market, each brand has its own unique positioning and user profile. There are luxury brands targeting the elite, mid-range brands targeting the mainstream, and entry-level brands that focus on the so-called "first car for young people". Everyone has their own unique strengths and has filled almost all the sub-segments - but the concept of "creating wealth together with users" seems to have never been mentioned.
While industry players are thinking about how to get all kinds of consumers to spend money, Chenggong Auto from Shanxi is thinking about how to create wealth for users. At the "Chenggong Auto Co-creation Conference" held on July 31, Chenggong Auto demonstrated its many years of experience in car manufacturing, and the Chenggong Group behind it also demonstrated its comprehensive and profound industrial layout.
Since we are creating wealth together with users, we need to have enough interaction with them. For example, at this event, Chenggong Auto invited the media, dealers, and users to offer suggestions and contribute to the company's future blueprint.
This car company, with the mission and vision of "helping the people to start businesses and get rich, and achieving success with users", is not just shouting slogans. On the day of the press conference, Chenggong Automobile also launched the "Super Wealth Creation Plan", which will send 7 cars to users in a week, which means one car is sent to users every day. This tangible benefit is based on its simple corporate vision of helping users to create wealth and its sincere business philosophy of taking user experience as the starting point.
Through this co-creation meeting, Chenggong Auto demonstrated its accurate insight into the pain points of users - price, performance, and quality. Of course, such a large-scale move is also inseparable from the Chenggong Group behind Chenggong Auto and its cross-industry chain integration capabilities across various industries. These resources and accumulations were eventually transformed into a series of "national wealth-creating cars", bringing tangible economic value to users.
Accompany users to succeed and help create a society of common prosperity
The core products of Chenggong Automobile are mainly commercial vehicles. While deepening its presence in the fuel vehicle market, it is also actively developing new energy fields, which will be mentioned later. At present, Chenggong Automobile has launched more than 30 models. It not only meets the domestic urban and rural logistics market, but also creates the influence of Chinese brands overseas.
In our view, the vision of "helping the people start businesses and get rich, and achieving success together with users" is not only aimed at individual users, but refers to the connecting and driving role that each vehicle and each individual plays in the national economy.
Under the "anxiety education" of fast food culture and social media, in the eyes of the general public, only those "frequent flyers" who fly business class every day, the daughters of domineering bosses in suits and dresses, and business people who hold constant conference calls on high-speed trains are the main creators of social wealth. It seems that society has reached the level of 50,000 yuan per person per month.
What many people don’t know is that the real “basic foundation” for the rapid development of the national economy is urban and rural logistics.
The urban-rural logistics system is an important bridge connecting cities and rural areas, production and consumption. It ensures the smooth flow of goods from production sites to consumption sites, meets the consumption needs of urban and rural residents, and efficient logistics reduces the cost of commodity circulation, thereby promoting the sales and production of commodities, stimulating consumer demand, and providing impetus for economic growth.
Through the urban-rural logistics system, resources can be allocated from abundant areas to scarce areas, thereby improving the efficiency of resource utilization. This will not only help balance the development differences between regions, but also promote the balanced development of the overall economy.
The development of urban and rural logistics will also drive the prosperity of related industries, such as transportation, warehousing, distribution, etc. This will create more employment opportunities for society, help ease employment pressure, improve residents' income level, and thus promote economic growth.
Moreover, a sound and efficient urban and rural logistics system will enhance the investment attractiveness of a region. The introduction of external funds and technology will further promote the development of the local economy, forming a virtuous circle.
From this perspective, Success Auto is not only about creating wealth for individuals and making users successful, but also about expanding market demand, optimizing resource allocation, creating employment opportunities, and attracting investment through the circulation of means of production, thus creating conditions for the common prosperity of the entire society.
Success Auto’s inherent advantages: Business spanning multiple industries helps build vertical integration capabilities
When talking about Chenggong Automobile, we can’t avoid talking about the Chenggong Group behind it. According to public information, Chenggong Investment Group was established in 1998. It has developed from a single coal trade to a diversified and comprehensive private enterprise across industries such as coal mining, shipping, automobile engine and vehicle manufacturing, general aviation services, real estate, and petrochemicals, forming a "one body and two wings" layout.
"One" refers to the energy sector. This is the pillar industry of Chenggong Group. It has an industrial chain that perfectly combines production, transportation and sales, providing a strong guarantee for the development of Chenggong Group. Liansheng Company has 7 modern coal mines with a coal production capacity of 5.1 million tons; Chenggong Coal has K18 self-owned vehicles, 3 railway coal collection and transportation stations, and a shipping capacity of 8 million tons. It is mainly engaged in road and railway sales of coal, and its business covers the fields of electricity, chemical industry, steel, etc.
The "two wings" refer to the automobile sector and the general aviation sector. Chenggong Automobile is a full industry chain integrating R&D, production, sales and after-sales service. Its products include traditional fuel vehicles, methanol vehicles, CNG vehicles, pure electric logistics vehicles and other microvans and mini trucks, which are mainly used in urban logistics, rural-urban logistics and passenger transportation.
At present, the industry generally believes that going overseas is a new growth path for China's auto industry. And Chenggong Auto has successfully laid out its overseas market.
In 2023, the company successfully exported 4,000 complete vehicles and KD parts; obtained the Middle East GCC certification, became a global micro-car brand access certificate enterprise and exported in batches. In addition, it has the production qualification of 10,000 units per year issued by the Nigerian government.
In the domestic market, due to the current situation of overcapacity, relevant departments have stipulated that no new automobile production capacity will be added. The Changzhi Automobile Manufacturing Plant under Chenggong Automobile is a complete vehicle production enterprise with complete intellectual property rights. The plant has an annual design production capacity of 300,000 vehicles and a first-phase production capacity of 120,000 vehicles. Another production base under its Guizhou Automobile Manufacturing Plant has independent complete vehicle production qualifications and a production capacity of 200,000 vehicles.
In the current industry context, this is a very scarce resource, and the identity of a "regular army" will help Success Auto to move more steadily and further in the industry.
On the other hand, the cross-field industrial layout will help Chenggong Auto have stronger vertical integration capabilities, which is also a unique advantage in the inward-looking industry.
Looking at the entire automotive industry, taking BYD as an example, the reason why it is so powerful is because it has a complete vertical integration capability of the industrial chain.
In the increasingly fierce price war, cost control ability is crucial to whether a company can survive and thrive. The same is true in the field of commercial vehicles. If you want to "create wealth", you must increase revenue and reduce expenditure in every link. Of course, the less money you spend on production tools, the better.
With strong industry chain integration capabilities, automakers can more effectively control costs throughout the entire production process from raw materials to final products. For example, the cost of power batteries in new energy vehicles accounts for about 40% to 50% of the total vehicle cost, and the battery positive electrode material accounts for 40% of the overall cost of power batteries. Through vertical integration, automakers can directly invest in or cooperate in the development of upstream mineral resources, thereby stabilizing the supply of raw materials and controlling costs.
In this regard, Chenggong Auto's full layout in the fields of energy, chemical industry, electricity, railways, etc. will achieve the effect of 1+1+1>N.
Strong integration capabilities also help companies build a more stable supply chain, reduce dependence on external suppliers, and avoid the embarrassing situation of having to go to the supplier's door to ask for supply when there is a shortage of products. Through internalized industrial transactions, Chenggong Auto can reduce transaction costs with external suppliers, including time and capital costs in negotiations, contract signing, logistics, etc.
In addition, strong integration capabilities are also beneficial for companies to better control key technologies and promote product iteration and innovation. At present, Chenggong Automobile has mastered the core technology of "three electrics" by self-development. Assuming that competitors have the same technical level, Chenggong Automobile is obviously more competitive due to its stronger industrial chain synergy attribute bonus.
The "New Four Modernizations" of Commercial Vehicles are Imminent, and Success Automobile Welcomes New Opportunities
At present, the new four modernizations have become the mainstream development direction of automobile technology. Compared with passenger cars, commercial vehicles started electrification and intelligent networking late, with low penetration rate, and are in a period of transformation. There is still a lot of room for development before full electrification and deep intelligence. "Passenger cars provide experience that can be used as a reference for the transformation of commercial vehicles," said Wan Gang, chairman of the China Association for Science and Technology, at a recent forum.
Public data shows that my country's global share of new energy vans, trucks and buses in 2022 will be 42.7%, 86.6% and 83.0% respectively; L2 will be used in large quantities, and L4 will be applied in specific scenarios, which are at the world level; the loading rate of the Internet of Vehicles is at the first level globally.
As mentioned above, Chenggong Automobile, thanks to its cross-industry layout and vertical integration capabilities, is able to achieve "high quality and low price" in production tools, not only strictly controlling the quality, but also keeping up with the trend in new technologies. This has also laid the foundation for its success in domestic and international markets.
For example, the price range of the Chenggong Zebra, a heavy-duty mini truck, is only RMB 36,600 to RMB 61,800. Different from the rustic appearance of traditional mini trucks, this model has smooth and sharp body lines, outlining a dynamic silhouette, combining modern aesthetics with practicality.
The Success Zebra double-row adopts a 2+3 seat layout, which is suitable for commercial needs while also meeting the comfort of passengers.
In terms of intelligence, Chenggong Zebra provides a 7-inch smart screen, allowing drivers to view information more clearly. It also greatly enriches the driver's in-car entertainment and driving experience through Bluetooth and mobile phone interconnection functions.
Not only that, smart features rarely seen on commercial vehicles, such as electric windows and remote control keys, are also installed on the Success Zebra.
The Success Camel is a new product that conforms to the trend of new energy. It is a new generation of pure electric new energy urban logistics vehicle independently developed by Success Automobile. It is equipped with a standard lithium iron phosphate battery pack of CATL/Lishen battery pack, which can be charged for 1 hour and have a range of 300 kilometers. It can meet the personalized needs of users in various scenarios such as supermarket delivery, express delivery, furniture and home appliance delivery, and can be used for both transportation and cargo transportation. It can be charged for 1 hour and have a range of 300 kilometers.
Thanks to the more advanced electrical architecture, the Success Camel can collect information such as motor, battery status, acceleration and brake pedal signals through VCU vehicle control. It can accurately interpret the driver's intentions and make intelligent decisions based on this, so that the vehicle's power, economy and reliability are all in the best state.
In fact, Chenggong Automobile, which has been deeply involved in the commercial vehicle field for 15 years, not only has profound accumulation in many fields such as power and transmission system design, simulation, testing, calibration control development, but also has mastered core development technologies such as "three-electric", hydrogen fuel cell platform, VCU vehicle control system, etc. It has vehicle controller, motor controller, battery integration development capabilities with completely independent intellectual property rights and 130 authorized patents and 6 copyrights.
In today's market, in order to maintain strong competitiveness, technical capabilities, supply chain integration capabilities, upstream and downstream layout breadth, and forward-looking vision are indispensable. In the "fast food" car-making culture, a successful car with these characteristics undoubtedly has the potential to become a company with long-term competitiveness.
at last
Today, in the increasingly competitive automobile market, automakers are selling cars at a loss, and cost pressure is transmitted layer by layer to the entire supply chain. Dealers are overwhelmed, and consumers seem to benefit from buying cars at low prices, but in fact they buy "inferior" products with lowered standards. It can be said that the entire industry is full of internal friction.
In contrast, commercial vehicles have brought more practical benefits to society. Moreover, commercial vehicles are more standardized and are more suitable carriers for the popularization of new technologies and new energy. With its sincere user operation model and unique industrial chain advantages, Chenggong Auto is not only a partner in helping users create wealth, but also a new quality productivity that helps improve social benefits, national economic growth, and accelerate the implementation of science and technology.