On December 10th, two cities in the Yangtze River Delta marked a significant new milestone for Yadea, a leader in the two-wheeled electric vehicle industry.
In Shanghai, the "2025 The Paper Responsible Practitioners Annual Meeting" awarded Yadea the "Annual ESG Responsibility Practice" award, recognizing its long-term dedication to green travel and public welfare practices. On the same day, 200 kilometers away in Wuxi, a strategic event concerning the future direction of the industry—the Yadea 2026 Global "New" Retail and "New" Consumption Integration Summit—was grandly held. Over 6,000 "Yadea partners" from around the world gathered to witness how this brand, with cumulative sales exceeding 100 million units and eight consecutive years as the world's number one in sales, is charting its next growth blueprint from a new starting point.
From the recognition of its social responsibility to its strategic moves into the new era, Yadea's "two achievements in one day" clearly outlines the complete value profile of an industry leader: it is not only a responsible practitioner committed to steadfast good, but also a proactive industry changer defining the future. The core theme of the summit, "Intelligent New Retail, Reshaping New Growth," is precisely Yadea's commitment to fulfilling its mission as an industry leader and driving the industry towards high-quality development.
From scale to scope: A top-tier summit that defines the industry's heights
On December 10th, over 6,000 representatives from global telecom operators, industry experts, and senior executives gathered at the Wuxi International Convention Center. This large-scale summit has become a window into the influence and maturity of China's electric vehicle industry. Inside the venue, the agenda covered the entire industry value chain, from strategic announcements to product portfolios, from technological experiences to retail tools, showcasing the breadth and depth of a top-tier industry event.
This level of expertise stems from Yadea's accurate assessment of the industry's current stage.
With the deepening implementation of the new national standards, the continuous upgrading of consumption structure, and the accelerated evolution of technological waves, the electric vehicle industry is moving from the past "scale competition" that simply pursued sales volume to a new stage of high-quality industrial development. Faced with this comprehensive and systematic competition that encompasses strategic foresight, ecosystem building, technological reserves, and user experience, Yadea has already provided its answer—a "comprehensive leadership" strategy for 2026.
Within its new strategic framework, Yadea has constructed a systematic project encompassing multiple dimensions, including brand, product, and new retail. The significance of this strategic framework extends beyond the company itself; it essentially provides a clear roadmap for the entire industry, which is currently experiencing anxiety about transformation.
Strategic Decoding: How Does New Retail Drive New Growth?
The strategic blueprint of "comprehensive leadership" requires solid pillars to support it. Among the core pillars that Yadea systematically showcased at the summit, "new retail" serves as the unifying agent and amplifier connecting all dimensions.
The primary pillar is a leading product matrix covering all scenarios. As the foundation of all retail models, the importance of product strength is self-evident, and Yadea has precisely built a "product galaxy" that meets diverse needs. Targeting high-frequency urban commuting and stringent compliance requirements, Yadea took the lead in responding to and deeply deploying in the new national standard market, launching products such as the Yadea Maodou, which focuses on all-around riding control, and the C09, which emphasizes practical load-bearing capacity. These products set new benchmarks in safety, intelligence, and durability, while its innovative "three-in-one anti-tampering" system ensures riding safety from the source of technology.
Yadea's strategy for specific market segments is even more precise. The newly launched professional product series "Titanium Cool" and its first model, "Ruiying Ultra," are designed for high-intensity usage scenarios, featuring a 3000W high-power motor, a top speed of 80km/h, and a "Grand Slam Battery Compartment" compatible with various batteries, perfectly meeting the hardcore performance needs of delivery personnel and others. Meanwhile, the Modern series, focusing on female users, has successfully carved out a niche in the market that balances style and safety through its "neo-luxury retro aesthetics" design and "10-fold safety protection" system.
In terms of brand rejuvenation, Yadea launched the "Xiaodi Xiangyun" and "Diwangwang" intelligent mobility IP matrix, and collaborated with globally renowned IPs such as Sanrio to build a "communication language" that resonates emotionally with Generation Z consumers. This personalized and trendy brand expression ensures that the rejuvenation strategy is integrated throughout the entire process from product development to user experience.
Beyond the products lies tangible, cutting-edge technology. The intelligent technology interactive experience zone set up at the summit transformed technology from specifications sheets into a tangible, experiential reality. Behind this lies Yadea's continuous investment in R&D—from its listing in 2016 to 2024, Yadea has invested over 5.927 billion yuan in R&D and holds over 2,000 national patents. From graphene batteries to sodium-ion batteries, Yadea's breakthroughs in core energy technologies provide a fundamental guarantee for the endurance and safety of its entire product line.
The key bridge connecting "good products" and "new growth" is a systematic new retail empowerment system. Yadea's "new retail" transformation centers on providing a feasible, omni-channel growth solution to tens of thousands of terminal partners worldwide. This is not merely about online traffic generation and offline pickup, but a complete empowerment system encompassing digital tools, store operation upgrades, in-depth user engagement, and a product matrix strategy. Its aim is to comprehensively improve the operational efficiency and profitability of terminal stores through precise data analysis and efficient traffic conversion, forming a true "growth community" with distributors.
Data shows that through the closed-loop model of "online seeding - offline delivery", Yadea has successfully created phenomenal best-selling cases such as Guanneng White Shark, which has verified the model of "two-way empowerment of product strength and retail strength".
From sales-driven to ecosystem-driven , the upgrading of "Made in China" to a higher level.
Yadea's global summit has transcended a simple corporate strategy launch, marking a crucial role transformation for the company: from a "sales leader" in the market to a "definitive figure for the industry's ecosystem and standards."
At the level of systemic innovation, Yadea is setting a benchmark for transformation in the industry. This company, deeply rooted in the electric vehicle sector, has evolved from producing simple two-wheeled transportation tools into a comprehensive platform capable of simultaneously targeting various niche markets, including professional and women's markets, and actively responding to policy changes, advancing cutting-edge technology research and development, and digitally transforming its global channels. This systemic capability, covering the entire industry chain, is its strongest competitive advantage in an era of "systemic capability competition," and provides a transformation model for its peers.
In terms of globalization, Yadea showcased a clear strategy at the summit: "Deepening localized operations to achieve brand globalization." The core of this strategy is precise adaptation to "one country, one list," abandoning the mindset of simply replicating the domestic model. It upgrades globalization from early product trade to a three-dimensional strategy of deeply understanding the local market, creating localized best-selling products, and building localized brand influence, thereby achieving a leap from "Made in China" to "Intelligent Manufacturing in China" in terms of brand value output.
Beyond market performance, the ultimate goal of Yadea's business strategy lies in its relationship with society. The ESG award received on the same day as the summit's opening is a testament to Yadea's long-term values. Whether donating millions of Hong Kong dollars to disaster relief efforts in Hong Kong or providing electric vehicles for the Asian Games venues, Yadea internalizes social responsibility as part of its corporate DNA. This commitment to quality, empowerment of partners, and concern for social welfare constitute Yadea's responsibility as an industry leader and a vivid practice of its brand mission to "enable hundreds of millions of people to enjoy a better travel experience."
In conclusion
Standing at the historical high of 100 million units sold, Yadea, through a global summit, proactively bid farewell to its past competitive narrative. The "new growth" vision it depicts is driven by a global perspective, systematic innovation, a digital engine, and a deep focus on people.
This is no longer just a competition about electric two-wheelers themselves, but a grand journey to reshape the global short- and medium-distance travel ecosystem with technology and intelligence. Yadea's 2026 strategy is not only a path for the company's own advancement, but also a vivid microcosm of the upward climb of Chinese manufacturing in the global value chain. Its practice not only paves the way for its next 100 million units, but also explores a development path towards a high-quality and sustainable future for the entire Chinese electric vehicle industry and even the entire Chinese manufacturing industry.
