In the era of gasoline-powered vehicles, Buick MPVs pioneered and defined the market segment, with the GL8 winning the MPV sales crown for over 20 consecutive years, becoming the undisputed national MPV. In the era of intelligent electric vehicles, Buick MPVs closely follow market demands, with the GL8 continuously advancing in product strength and quality. Both the new energy GL8 and the gasoline-powered GL8 are making waves in the market, firmly maintaining their position as the king of MPVs. As the MPV series that best understands Chinese consumers, the GL8 family not only boasts record-breaking sales and a growing reputation, but also consistently maintains a high resale value, making it the top choice trusted by MPV enthusiasts. According to the 2025 China Automobile Residual Value Ranking jointly released by the China Council for the Promotion of International Trade and Lanbenjia, the GL8 family has won two crowns in residual value thanks to its profound quality accumulation, excellent market performance and outstanding user reputation: the new energy GL8 won the first place in the one-year residual value of domestic plug-in hybrid MPVs with a residual value of 67.78%; while the GL8 fuel model won the three-year residual value of domestic MPVs for five consecutive years with a residual value of 53.6%.
Furthermore, the 2025 China New Energy Vehicle Industry User Satisfaction Index (NEV-CACSI) evaluation results recently released by the China Association for Quality show that the GL8 Land Cruiser has achieved a leading position among new MPVs in terms of market attention. In the China Automotive Consumer Research and Evaluation (CCRT) conducted by the China Automotive Technology and Research Center, the GL8 Land Cruiser was selected as a recommended MPV model due to its outstanding overall performance. These highly prestigious accolades clearly demonstrate that regardless of changing times or market trends, the GL8 remains an indispensable option for consumers when purchasing an MPV.
The current MPV market is showing a trend of parallel development towards new energy and high-end features, with the 200,000-450,000 yuan price range being the core battleground for mainstream mid-to-large MPV models. From luxurious comfort to spatial layout, from powertrain to intelligent technology, in this boundless battle, the GL8 family has repeatedly led the industry benchmark, becoming the target that latecomers strive to catch up with. What are the reasons for this? The answer lies in the deep interplay of market data, technological strength, and insights into user needs.
The GL8 family has continued its strong sales performance this year, with cumulative sales exceeding 100,000 units in the first 10 months and monthly sales averaging around 10,000 units. Among these, the GL8 Land Cruiser and GL8 Land Shang, equipped with the "True Dragon" plug-in hybrid system, accounted for 60% of sales, with family users making up nearly 80% of the market. After 26 years of development and six generations of evolution, the GL8 family has earned the trust and recognition of over 2 million Chinese families.
As we all know, resale value and reliability are important factors for many consumers when purchasing a car. The GL8 New Energy, as a recipient of both the MPV resale value king title and a recommended model by the China Automotive Technology and Research Center (CATARC), has established a benchmark for quality and trustworthiness in the new energy MPV market with its solid performance. It directly addresses the core pain points commonly found in new energy MPVs, such as "decreased performance when the battery is low" and "inconsistent driving quality," achieving a solid performance of "consistent performance when fully charged and low-charged, high efficiency and energy saving under all operating conditions, and reliable long-range capability" with its Zhenlong plug-in hybrid system, completely eliminating users' range anxiety and performance concerns. Regarding battery safety, the new energy GL8 uses a plug-in hybrid-specific battery developed based on the AutoNavi standard, undergoing rigorous verification far exceeding national standards. It then undergoes over 3 million kilometers of rigorous testing covering all operating conditions before the vehicle's market launch, constructing a safety fortress that ensures "no fire, no explosion." It is this extreme pursuit of safety, quality, and reliability that makes the GL8 a "retaining investment product" in the new energy era.
Furthermore, the new energy GL8 is committed to continuous improvement in sensory experience, integrating the comfort of the whole family into every detail, making it the top choice in the family MPV market. Among them, the GL8 Grand Edition, with its superior strength of "true seven seats, true comfort, and true safety," brings the travel experience that best understands Chinese MPV users. Its interior features the only theater-style seating layout in its class, coupled with full-size seats in the third row, truly achieving "comfort for every seat, and ease for everyone." The GL8 Grand Edition is the only luxury Avenir version across the entire range, equipped with more than 20 luxury features as standard. With the only silver wing VIP light carpet, VIP dynamic island, and newly upgraded Nappa leather feather-feel seats in its class, it creates an "all-around first-class cabin" that integrates comfort, intelligence, and luxury.
From its long-standing dominance in the gasoline-powered MPV market to its continued leadership in the new energy MPV segment, this series of authoritative accolades powerfully demonstrates the success of the GL8 family's "dual-track" strategy of combining gasoline and electric power. Today, the GL8 family continues to write its own legendary story, boasting benchmark-setting product strength from the entry level, consistently reliable quality, and all-around applicability suitable for both business and family use. With its high sales volume, high ownership rate, and high resale value, the GL8 family remains an insurmountable benchmark of value in the hearts of Chinese consumers in the MPV market.
Postscript
While the MPV market isn't as large as the sedan or SUV markets, it's a notoriously difficult segment to penetrate. Despite the aggressive expansion of domestic MPV brands and their past successes, the Buick GL8 family's dominant position remains unchallenged, at least for now. The GL8 family's leading residual value, top customer satisfaction, and recommended model status exemplify this. This success reflects Buick's multi-pronged value proposition of "technology + brand power + product strength," demonstrating that only products with resilience that weather economic cycles can ultimately become true market leaders.
