On November 5, the 8th China International Import Expo officially opened. Ford Motor Company, which has participated in the expo for eight consecutive years, showcased its Ford and Lincoln brands under the theme of "Thirty Years On, Embarking on a New Journey".
It is understood that this year marks the 30th anniversary of Ford China's establishment. This milestone moment makes Ford's exhibition lineup even more strategically significant: from hardcore off-road vehicles to intelligent new energy vehicles, from American luxury to performance legends, multiple models together interpret Ford's evolution in China over the past 30 years.
At the booth, Ford showcased its deep understanding of the Chinese market through two main themes: outdoor exploration and luxury comfort.
Among them, the Ford brand focuses on the fusion of "hardcore" and "adventure," with its first range-extended electric vehicle, the "Ford Smart Adventure," becoming the focus. Built on Ford's native intelligent new energy architecture, the vehicle is equipped with over 30 sensors and dual OrinX intelligent driving chips, supporting urban NOA assisted driving. It also innovatively integrates an electric pop-up roof design, a modular tailgate "mountain kitchen," and a 6kW external power discharge function, redefining the "all-terrain camping SUV" category.
Ford Spirit Horse
The retro-styled Ford Bronco 1966 replicates the classic two-tone design of the original Bronco, attracting collectors with its high-end craftsmanship and advanced technology; while the Ford Explorer Kunlun Pinnacle Edition, with its CD6 longitudinal rear-wheel-drive platform and Torsen limited-slip differential, highlights its flagship strength that is "more hardcore than luxury"; and the legendary Ford Mustang Dark Horse® sports car showcases the ultimate expression of Ford's performance genes with its 5.0-liter V8 engine and drift electronic parking brake.
Ford Brilliant 1966
Lincoln presents two flagship models centered around the theme of "comfort": the all-new Navigator and the Aviator. The Navigator, built on the same T3 ladder frame chassis as the Raptor and featuring a 48-inch wraparound screen, creates an "all-terrain luxury palace." The Aviator, with its 3.0T V6 twin-turbo engine and 30-way power-adjustable seats, offers a tranquil experience akin to a private jet, redefining the essence of modern American luxury.
Lincoln Navigator
Ford China President and CEO Shengbo Wu said, "We have moved from our deep localization efforts of 'In China, for China' to a higher vision of 'In China, for the world,' building China into a comprehensive global industrial base integrating R&D, manufacturing, procurement, and export. We hope to use the CIIE as a window to showcase Ford's latest achievements in heritage and innovation to Chinese consumers and embark on the next exciting 30 years together."
