On October 22, Lamborghini held a brand day ceremony in Shanghai, celebrating its 20th anniversary of entering the Chinese mainland market with a party that combined performance, design and Italian style.
The celebration began with a city parade of Lamborghinis passing through Shanghai's core landmarks, their iconic sound igniting the passion of the "Magic City." Over 400 guests gathered at the event that evening, where they were first greeted by three current Lamborghini models—the Revuelto, Temerario, and Urus SE—that together complete Lamborghini's comprehensive hybrid supercar lineup.
Among them, the first HPEV model Revuelto sets a benchmark with its 1015 horsepower V12 hybrid system, the Urus SE leads the super SUV market with its 800 horsepower hybrid system, and the Temerario is equipped with the only 10,000 rpm V8 hybrid engine in a mass-produced supercar.
The centerpiece of the celebration was undoubtedly the debut of the Revuelto Ad Personam 20th Anniversary Edition. This exclusive model features the distinctive Giallo Inti (yellow) exterior, popular in the Chinese market, symbolizing prosperity, vitality, and nobility. It is paired with a dynamic three-stripe Nero Noctis (black) paint scheme, a bold contrast of color that evokes a sense of speed and determination. The interior features yellow stitching and a custom "L" logo, a nod to the brand's DNA. This one-of-a-kind creation embodies Lamborghini's innovative spirit, heritage, and ultimate performance, paying tribute to the brand's two decades of passion in China.
Outside the venue, several Lamborghinis formed a "20" formation, contrasting beautifully with the Shanghai skyline, capturing twenty years of glory.
"Celebrating the 20th anniversary of Lamborghini's entry into the mainland Chinese market is an extremely proud moment for us. From the opening of the first dealer in 2005 to the current provision of a full range of hybrid models, we have created an extraordinary journey in this dynamic market." Lamborghini CEO Stephan Winkelmann said on the spot.
Konstantin Sychev, Executive General Manager of Automobili Lamborghini Mainland China, Hong Kong and Macau, emphasized: "We will remain steadfast in deepening our presence in the Chinese market and continue to embrace new technologies to make our super sports cars even easier to drive, more enjoyable than ever before, and with lower emissions, to provide our customers with a unique experience that exceeds their expectations."
