The Buick brand is currently entering a period of rapid transformation into an intelligent and electric vehicle (EV) brand. Marked by the launch of its new high-end new energy vehicle sub-brand, "Zhijing," and the million-dollar "Xiaoyao" architecture, Buick has secured another key step in its comprehensive leap toward electrification, intelligentization, and premiumization. The long-awaited Buick Zhīng L7, the range-extended sedan enthusiast, has officially launched, with a limited-time offer starting at 169,900 yuan. The Zhīng L7 enters the B-segment market with C-segment luxury; its new energy vehicle power and efficiency overturn traditional fuel-powered models; and its leading intelligent experience achieves a generational leap in intelligent technology. With these three key strengths, the Zhīng L7 is not only poised to be a hit this year, but is poised to lead the B-segment car market into a new era of intelligent and electric vehicles.
As the only joint venture sedan under 200,000 to 170,000 yuan equipped with LiDAR, the Zhijing L7 makes advanced assisted driving a universally accessible feature. It also brings its "Xiaoyao" super-converged vehicle architecture, "Zhenlong" range-extending technology, "Xiaoyao Zhixing" assisted driving system, and the reinforcement learning-based Momenta R6 flywheel model to the mainstream B-segment, completing the "value reconstruction" of the B-segment in the new era. From this perspective, the Zhijing L7 is poised to become a phenomenal hit in the new energy vehicle market.
With the strength of the first-tier new energy vehicle industry, we will create an intelligent electric era for B-class vehicles.
Over the past few years, driven by the surge in electrification and intelligent technology, nearly every market segment has reached peak demand, particularly in the new energy vehicle market around 200,000 yuan. Luxury brands, joint ventures, domestic brands, and emerging players have all deployed impressive products, providing users with an ever-expanding selection. However, a practical challenge is that these luxury-themed new energy vehicles often struggle to strike a balance between luxury and intelligence.
Most new energy vehicle users' core demands for a new-generation smart luxury sedan are that it can meet daily commutes and support long-distance travel without worrying about range or refueling; that it should have advanced intelligent technology and a convenient and practical human-machine interaction experience, while also ensuring stringent manufacturing processes and quality controls, ensuring greater peace of mind and peace of mind; and that it should offer a luxurious and prestigious sensory experience while ensuring a meticulously comfortable and enjoyable experience, with every detail being the ultimate pursuit. The Zhijing L7 undoubtedly satisfies these "all this and more" demands.
Product strength is an essential metric when evaluating an excellent new energy vehicle. The Zhijing L7's strength stems from its development based on the million-dollar "Xiaoyao" architecture, its industry-leading "True Dragon" range-extending system, and its first-tier intelligent experience that rivals emerging competitors.
Empowered by the full-stack self-developed "True Dragon" extended-range system, the Zhijing L7 has an ultra-long pure electric range of 302km in its class, a leading comprehensive range of 1,400km+ in its class, an ultra-fast 5.9s acceleration from 0 to 100km in its class, and a comprehensive energy consumption of 0.5L per 100km. With its ultra-long range, ultra-low fuel consumption, one-stop service for full and low power, and a "true" electric experience of thousands of miles without feeling the low power, it perfectly solves the current industry pain points of extended-range technology, such as "low power anxiety, range energy consumption anxiety, noise anxiety, and life anxiety."
With the Zhijing L7, not only can daily city commutes be easily completed with a single charge per week, but weekend trips to the suburbs can also be run entirely on electricity. And with a range exceeding 1,400 km, long-distance travel no longer requires frequent recharging. This "pure electric for short distances, worry-free for long distances" model is exactly the solution the extended-range vehicle market needs.
Comfort and quietness are also key features. The Zhijing L7's range-extended engine operates with virtually no vibration or noise, approaching the smoothness and quietness of pure electric driving, allowing users to relax during extended driving. More importantly, the vehicle maintains stable power output regardless of whether the battery is fully charged or depleted, eliminating the common issues with traditional range-extended vehicles, such as a lack of power and a poor driving experience.
Furthermore, to address the common complaints of extended-range vehicle users about rapid battery degradation and potential safety risks, the Zhijing L7 utilizes the Auton 2.0 high-performance battery specifically designed for hybrid vehicles. This battery not only inherits the safety legacy of "1.5 billion kilometers with zero spontaneous combustion," but also achieves a pure electric range of 640,000 kilometers with minimal degradation, making it the industry's longest-lasting extended-range battery. With its exceptional performance of ultra-long driving range, ultra-low fuel consumption, and seamless battery life, the Zhijing L7, equipped with the "True Dragon" extended-range system, redefines the standard of luxury power.
Intelligence was once a common shortcoming of joint venture brands. However, in the L7, we clearly see Buick's well-preparedness in this area. Leveraging the dual advantages of global automotive manufacturing expertise and local innovation, its intelligence level has already reached the top tier of the industry.
In terms of smart cabins, the Zhijing L7 is the first to be equipped with Qualcomm's latest-generation SA8775P chip, boasting a 72 TOPS NPU computing power, specifically designed for smart cabins and representing the top of the line among current smart cabin chips. The 50-inch panoramic AR-HUD head-up display system is particularly impressive, achieving industry-leading clarity, brightness, and color performance. It also boasts an extended imaging range and can display over 15 sets of driving information integrated with real-world road conditions. The 15.6-inch intelligent central control screen supports customizable split-screen ratios, meeting the needs of dedicated driver and passenger screens. The class-leading low-energy Sentinel Mode provides 360-degree monitoring of surrounding risks, while the unique mobile phone scenario-based vehicle standby function allows for flexible integration of in-car functions to accommodate diverse travel scenarios. In terms of voice, the intelligent voice assistant supports four-zone wake-up and complex input of multiple voice commands. It is more efficient and smooth from recognition to execution, and the dialogue between people and cars is more natural. With the support of the AI end-cloud big model, the full-scene voice interaction capability is more powerful, and it can basically understand what is said and answer all questions. It also has content interaction such as creation, encyclopedia, and car consultant, bringing an elegant, calm, exciting and interesting interactive experience in the AI era.
Even more noteworthy is the intelligent driving technology. The Zhijing L7 is the first to be equipped with the "Xiaoyao Zhixing" assisted driving system and the world's first mass-produced Momenta R6 flywheel model based on end-to-end reinforcement learning. This system features full-scenario assisted driving features, including seamless City No-Operational Assist (NOA) and the industry's first one-touch parking without stopping. In actual experience, this system can calmly handle high-risk scenarios like close-in lane cutting, peeking, and blind spot obstructions, just like an experienced driver. The smoothness and completeness of both automatic parking and City NOA operations are exceptional, providing users with an extremely safe, smooth, and efficient travel experience.
Reshaping the value standard of B-class cars with the luxury and comfort of C-class cars
True luxury is often rooted in profound accumulation and unremitting innovation. With a body size of 5032mmx1952mmx1500m and an ultra-long wheelbase of 3000mm, the Zhijing L7 exudes the momentum of a C-class mid-to-large luxury sedan. Its starry sky wing-shaped exterior design draws inspiration from nature, combining flowing beauty with visual tension. The poised and luxurious fastback shape, along with the strongest ultra-quiet NVH in its class, frameless doors, hidden door handles, and 20-inch starlight turbofan wheels, lead the luxury aesthetic trend of the new era. The Galaxy Starry Sky Wing headlights and Star Track Floating Light Wing taillights, the same as those on million-level luxury cars, plus the roof-mounted LiDAR and the small blue lights that symbolize "Xiaoyao Zhixing", integrate technology into elegance while maximizing the sense of luxury and visual impact.
If you're tired of the stereotypical "TV, sofa, refrigerator" look of today's new energy vehicles, take a closer look at the Zhijing L7. Its cabin features a new, pure floating island design aesthetic, creating a simple, elegant, and dynamic, split-level space. The interior boasts luxurious materials, including thoughtful 270-degree leather surrounds that are incredibly soft to the touch. The lakeside island-style overhead console, crystal-clear underwater lighting, and galaxy-like gold sand trim on the door panels and instrument panel create an elegant and restrained oriental aesthetic, creating a high-end, refined interior ambiance.
In addition to offering the most spacious cabin space in its class, the Zhijing L7 also prioritizes seat comfort. The new car boasts the only four-seat, fully functional floating-layer seats in its class, upholstered in unfinished, full-grain Nappa leather. This floating-layer design, reminiscent of the seats in top luxury cars, delivers an ultimate, cloud-like experience. The passenger seat also features the first dual 120-degree zero-gravity seats in its class, complemented by a 103mm-extendable four-way power leg rest and a one-touch nap mode, allowing for ultimate relaxation and comfort.
In terms of luxury configuration, Zhijing L7 is the first to be equipped with 27-speaker Buick Sound theater-level luxury audio, using fully active 3-way audio technology, with shocking bass, full mid-range, and transparent treble, presenting a surround panoramic sound immersion effect like being in a top concert hall; the only full four-seat multi-mode headrest audio in its class, not only can the sound field be intelligently adjusted with the movement of the passenger's head, but also always maintain the best sound quality; combined with the best 22-decibel library-level quiet space atmosphere in its class, the immersive and comfortable experience is pushed to a new level.
Chassis technology is a key enabler of luxurious and comfortable travel, a traditional strength of the Buick brand. The Zhijing L7's luxurious chassis integrates Pan Asia's 28 years of R&D expertise, honed through its deep understanding of Chinese roads, with the latest chassis technologies from the all-new "Xiaoyao" architecture. It employs the highest-level independent suspension structure, featuring a double wishbone front and a five-link rear suspension. The rear suspension is the only one in its class to feature a six-ball joint design, delivering powerful sporty handling and best-in-class comfort. The RTD continuously variable damping suspension actively controls vehicle posture through millisecond-level damping adjustments, significantly enhancing ride comfort, smoothness, and handling stability, delivering a driving experience comparable to that of a million-dollar luxury car.
Written at the end
The B-segment car market, priced around 200,000 yuan, has always been a battleground, a segment currently experiencing low penetration of new energy vehicles. With its all-in pricing, the Zhijing L7 launches a comprehensive attack on the B-segment market dominated by traditional fuel vehicles. By deeply integrating the expertise of a major manufacturer with the intelligence of the new era, it is closing an era and propelling the entire B-segment car market towards a brighter future of intelligent electric vehicles.