On September 23, GAC Toyota ushered in a product update of extraordinary significance, with the 2026 models of the four global models of Fenglanda, Highlander, Sienna and Camry all launched on the market.
Peng Baolin, deputy general manager of GAC Toyota, said: "We are launching four heavyweight models at once, which not only brings the largest-scale product updates, but also focuses on strengthening the configuration of the entry-level version, taking the lead in realizing true universal benefits and equality for gasoline vehicle users, and the entry-level version is super-equipped." This facelift focuses on a significant improvement in the configuration of the entry-level version, emphasizing the strengthening of intelligence and comfort. This is undoubtedly an important milestone for GAC Toyota on the road to transformation from traditional fuel vehicles to intelligent vehicles.
In the current automotive market, consumers face a significant contradiction: traditional fuel vehicles generally lag behind new energy vehicles in terms of intelligent features, leaving them in a dilemma when choosing between gasoline and electric vehicles. Peng Baolin also revealed on Weibo, "There is still a large user base for gasoline vehicles. Since the market has expectations, we are taking it seriously." This new model, with standard intelligent features across the entire range, such as a high-computing chip, voice interaction system, and OTA functionality, allows entry-level users to enjoy a high-end intelligent experience without increasing their budget, precisely addressing this market pain point.
Data from the China Passenger Car Association (CPCA) shows that from January to August 2025, retail sales of gasoline-powered vehicles reached 7.195 million units, accounting for nearly half of the domestic market share and showing positive growth for several consecutive months. GAC Toyota's model changes are both a proactive response to market demand and a key step in its "dual-fuel and electric" strategy.
Toyota has always insisted on covering the largest number of people with the most diverse products. This press conference will significantly improve the configuration of the entry-level versions of the four main models, achieving comprehensive advancements in intelligence and high value, aiming to maximize user satisfaction.
Among these four facelifted models, the 2026 Fenglanda, which starts at 102,800 yuan, is a mid-term facelift model with the most significant changes. In terms of exterior design, the "dynamic visor" front face widens the horizontal visual effect and lowers the visual center of gravity. The newly designed taillight group and the newly added titanium star gray color make the whole car more fashionable and recognizable. In terms of interior, the design is more concise, with a new 8.8-inch LCD instrument, a 12.9-inch central control screen, redesigned seats, newly added 64-color ambient lights, 50W mobile phone wireless charging and other configurations, which greatly improve the comfort and convenience in the car. The in-car entertainment system is equipped with a Qualcomm Snapdragon SA8155P automotive-grade chip, upgraded CarPlay/Huawei HiCar 5.0/Carlink smart interconnection, and supports dual-tone zone voice recognition, online audio and video entertainment and other functions, bringing users a smoother and smarter interactive experience.
In terms of safety configuration, the entire series is equipped with TSS 3.0 as standard, and a new PKSB parking assist braking function is added. The maximum comprehensive power of the intelligent hybrid dual-engine system is increased to 147kW, of which the maximum power of the engine is increased to 116kW, and the power performance has also been significantly improved.
The 2026 Highlander, starting at 219,800 yuan, maintains its distinctive design with a new "Cyber Gold" exterior paint and a new "Xinghan Brown" interior color scheme, meeting the personalized needs of consumers. Interior comfort has been greatly enhanced, with leather-wrapped seats in the entry-level model offering improved dirt resistance and easier maintenance. All models come standard with a noise-reducing front windshield, double-layer soundproof glass for the first and second rows, and rear privacy glass, effectively enhancing interior privacy and tranquility. A leather steering wheel and shift lever are standard across the entire model range, and seat ventilation and heating are available on more trim levels. New 64-color ambient lighting creates a more luxurious ambiance.
In addition, the entire series is equipped with a new 15.6-inch smart in-car entertainment system as standard, with a built-in Qualcomm Snapdragon SA8155P automotive-grade chip, upgraded CarPlay/Huawei HiCar 5.0/Carlink smartphone interconnection, support for dual-tone zone voice recognition control of the car, QQ Music, Himalaya and other ecosystems, and also supports car-home interconnection and other functions. The newly added 50W wireless fast charging and transparent chassis functions make the user's driving experience more convenient and safer.
The 2026 Senna, priced from 269,800 yuan, also features a new "Cyber Gold" exterior paint, further enhancing its luxurious feel. The front passenger lights have been upgraded to feather-shaped welcome light carpets, adding a sense of formality to boarding and exiting the vehicle. The first-class seats have been upgraded to premium semi-aniline leather and synthetic leather in a new color scheme (beige and brown), doubling the luxurious feel. Notably, the newly added "All-Wheel Drive Premium Edition" offers the first-ever "first-class seats and all-wheel drive" package.
In terms of features, a new transparent chassis function has been added, and features such as digital key, wireless charging, and BSM blind spot monitoring are now available on more models. The entry-level Comfort PLUS version has a new interior with a leather steering wheel, multiple soft-touch areas, chrome trim, metal speaker covers, and aircraft aluminum flooring, significantly enhancing its value.
The 2026 Camry, with a starting price of 158,800 yuan, features a new "2.0HSE Sport Lite" model, making the global sport styling more accessible. A new "Ivory White" interior color scheme adds a touch of luxury and sophistication. The 12.3-inch smart in-car entertainment system, HiCar, has been upgraded to version 5.0 and includes Carlink.
The 2.5L model's PKSB parking assist braking system now features pedestrian recognition. Additional features, such as PVM panoramic imaging, Bluetooth key, fragrance, and ambient lighting, are now available on more trim levels. The TSS 3.0 PRO system can also be upgraded, boasting 20 sensors and 26 intelligent assisted driving features.
The new debut of GAC Toyota's 2026 global car not only brings the largest-scale product update, but also takes the lead in achieving true universal and equal rights for gasoline vehicle users.
At a time when the new energy vehicle market is booming, GAC Toyota has not neglected the needs of gasoline vehicle users while transforming to smart electric vehicles, fully demonstrating its responsibility as a major manufacturer.
The redesign of these four models is more than just a simple product upgrade; it represents GAC Toyota's reassessment of the fuel vehicle market amidst the surge in electrification. While retaining the reliability and low operating costs of fuel vehicles, they offer a near-electric vehicle-like intelligent experience, appealing to users who face difficulties with charging.
At the launch event, GAC Toyota championed the slogan "The World's Smartest Toyota in China." This emphasis is driven by its ability to rapidly respond to local user needs through its Chinese supply chain and partnerships. This localization strategy is fully reflected in the intelligent upgrades of its four new vehicles.
Most joint venture brands, including GAC Toyota, have chosen a dual-fuel, electric vehicle model. However, GAC Toyota's four-model facelift offers a compelling example of how to maintain the competitiveness of fuel-powered vehicles. By accurately grasping market demand, GAC Toyota has successfully implemented intelligent product upgrades, charting a viable path for joint venture brands in the new era and demonstrating to consumers the commitment and innovative strength of joint venture brands in the face of the intelligent revolution.
