Alfa Romeo recently held a test drive experience event with the theme of "Assemble, Ciao Ignite the Arena" in Nanjing. As a result of the cooperation with "Need for Speed: Assemble", the Alfa Romeo real car equipped with a special game version paint was released here.
It is reported that this exclusive paint job will be launched in the game in October this year. Previously, the Alfa Romeo GTAm model has been launched in Need for Speed: Assemble, realizing the cross-border linkage between virtual and physical.
Need for Speed, a classic racing IP originating in 1994, has become a spiritual symbol for a generation, spanning over 30 years and 22 generations. The GTAm, now available in the game, is a performance flagship even more powerful than the Clover. Limited to 500 units worldwide, this rare performance model is now within reach in the gaming world.
Powered by a Ferrari-sourced 2.9-liter twin-turbocharged V6 engine, the GTAm embodies Alfa Romeo's racing DNA in every detail. The special edition livery, inspired by the 2003 F1 team's C43 race car livery, bridges the brand's racing heritage with a modern aesthetic. The "Alfa Romeo" lettering is centered on the car, embodying the brand's balance between Italian heritage and the pursuit of extreme performance. The "Need for Speed: Assemble" logo is placed on either side, creating a convergence between virtual racing and real-world driving.
The red and black color combination embodies the brand's spiritual code. Red is the soul of Alfa Romeo, symbolizing Italian passion and individual identity. Black represents the radical attitude of modern style, the technological feel of carbon fiber, and a future-oriented "combat posture."
This crossover collaboration between Alfa Romeo and Need for Speed: Assemble exemplifies the adaptive evolution of traditional automotive brands in the digital age. Through gaming, Alfa Romeo hopes to allow more young consumers to experience the brand's core values—the ultimate pursuit of performance and Italian design aesthetics.