Ford China, which is celebrating its 30th anniversary, is increasingly exploring the "outdoor travel" market segment and is committed to becoming a leading brand of outdoor lifestyle in the automotive field.
On August 29, at the 2025 Chengdu International Auto Show, Ford China made a grand debut with its entire "Wild Travel" product matrix, and for the first time innovatively moved the outdoor theme park into the Chengdu International Auto Show booth. With four immersive theme areas of "Leisure Wild", "Exploration Wild", "Hardcore Wild" and "Racing Wild", the brand charm of "Fun Nature, Go Wild" was presented in all scenes.
At the same time, Ford's first all-terrain camping SUV officially debuted globally. Wu Shengbo, Vice President of Ford Motor Company and President and CEO of Ford Motor China and International Markets Group, announced that the Chinese name of the model is "Ford Zhiqu Liema".
Wu Shengbo, Vice President of Ford Motor Company, President and CEO of Ford China and International Markets Group
It is reported that the "electrified" Ford Smart Horse is built on the "Ford Ford Ranger" native intelligent new energy technology architecture. It breaks the boundaries of scenes and brings the ultimate "all-scene, all-weather, all-terrain" solution, transforming the car from a means of transportation into an enabling tool for a wonderful outdoor life, and can be transformed into the "all-round leader" for outdoor camping at any time.
Ford Smart Horse
The extended-range Ford Wisma boasts a maximum range of over 1,200 kilometers, while the all-electric model boasts a maximum range of 650 kilometers. With a powerful 6,000-watt external discharge capacity, one car can power three tables of hot pot. The modular tailgate design cleverly integrates multifunctional storage spaces, including a built-in induction cooktop, a small table, magnetic storage, and a "small bottle" storage platform, transforming it into a mobile "mountain kitchen" and energy center. Combined with the customizable quick-open/expand side tents, a living room can be created in just five minutes.
Sleeping under the stars is a dream deeply rooted in many people's hearts. The Ford Explorer makes this camping experience easier and more comfortable than ever before. As the world's first SUV equipped with a factory-installed liftable roof, it increases rear-seat headroom by 36 centimeters with a single click. The roof rises in 30 seconds, allowing passengers to sit comfortably upright even when the vehicle is converted into a bed, completely eliminating the constricting feeling of traditional car camping.
The Ford Mustang is the world's first SUV to be equipped with a liftable roof from the factory.
The first and second rows of seats in the Ford Wisma can be transformed into beds with just one click, eliminating the need for manual headrest folding or luggage removal from the trunk. The B-pillar air vents and C-pillar charging ports act as "bedside tables," while the color-adjustable reading lights provide a constant temperature and comfort while offering the freedom of charging.
Ford Smart Horse
Ford's Smart Fun Mazda boasts excellent driving control and a driving assistance system that includes more than 30 sensors, advanced lidar, dual Orin X intelligent driving chips and other leading hardware. It supports both high-speed NOA pilot-assisted driving and urban NOA pilot-assisted driving, allowing for easy control of both highway driving and urban commuting.
Its unique travel guide features stunning 3D satellite map navigation and intelligent recommendations for points of interest, beautiful photo spots, and even drone photography. It even provides real-time voice guidance, making it like a free guide with your car purchase. The Ford Explorer, with its integrated body cameras and sensors, allows users to record and share scenic views, making every exploration a delightful experience – like getting a travel photographer for free with your car purchase.
In addition to the "electrifying" Ford Mustang, Ford also allows everyone to explore the endless wild fun from "leisure wild" to "race-level wild" at this Chengdu Auto Show.
In the "Leisure Wild" section, the Ford Edge L, a large, seven-seater family SUV, showcases its powerful E-hybrid system, offering both strong power and low fuel consumption, and its "4567" spacious cabin, perfect for family outings, allowing people to easily enjoy outings and camping. In the "Explore Wild" section, the Ford Explorer family, featuring intelligent, adaptive all-wheel drive, the only TMS terrain management system in its class, and the premium CD6 longitudinal rear-wheel drive platform, guaranteeing luxury without rear-wheel drive, provides every explorer with the confidence and courage to explore.
Ford Mustang 1966
In the "hard-core wild" place where personality is released to the extreme, the Ford Mustang 1966 model, which was recently pre-sold as the new "fashionable and trendy product" of the Mustang family, is inspired by the first generation of Mustang in 1966. It reproduces the classic aesthetics with modern design language, combines hard-core off-road performance with trendy style, and becomes the first choice for fashionable hard-core off-road players to "dress up and explore life".
New Ford F-150 Raptor
In the "race-level wild" area, as an idol model in the field of super-performance off-road pickup trucks, the reliability and excellent performance of the new Ford F-150 Raptor have long been a symbol of Ford's challenge to the limits and conquest of all terrains.
From 1995 to 2025, Ford China and the Chinese auto industry have experienced three decades of shared growth. Now, standing at a new starting point, Ford China will continue to enrich its "Wild Travel" product portfolio. The brand will also extend its service focus to provide users with a complete outdoor lifestyle experience at their destination, further strengthening the user reputation of "Ford is the way to go when traveling outdoors."
