Entering the automotive industry with a new identity, Dreame Technology is attempting to rewrite the global market landscape of ultra-luxury cars.
On August 28th, renowned tech company Dreame Technology officially announced its plans to build a car. Its first ultra-luxury pure electric vehicle, a competitor to the Bugatti Veyron, is scheduled to debut in 2027. Powered by Dreame's super motor, this first ultra-luxury pure electric vehicle will deliver an unparalleled driving experience. Dreame stated its commitment to long-term investment in the automotive industry, currently employing a team of nearly 1,000 people and continuously expanding.
From sweepers and drones to the automotive sector, Dreame is seeking to leverage its core technological expertise, accumulated over many years, into deeper and broader business areas. Among ultra-luxury car brands like Bugatti and Ferrari, Dreame's entry into the market is poised to reshape the ultra-luxury car market in the new energy era. Leveraging high-speed motor technology, Dreame aims to build the world's fastest car.
In the era of new energy vehicles, there has been a lack of a truly intelligent super luxury brand.
The global ultra-luxury car market is still dominated by traditional brands like Bugatti and Bentley, but these brands have been relatively slow to advance in electrification and intelligent driving. While Tesla leads in electrification and intelligent driving, its brand positioning leans towards "tech democratization," failing to meet the high-end consumer demand for "ultimate luxury + exclusive experiences." Previously, Chinese automakers expanding overseas have focused primarily on cost-effectiveness and the mid-range market, failing to achieve breakthroughs in the ultra-luxury segment. This has left room for Dreamie to compete in a different market segment.
When Zhuimi entered the automotive industry, it didn't choose to create a "large, comprehensive, and metaphysical" new energy vehicle. Instead, it redefined the ultra-luxury car of the next era—"a driving experience that blends ultimate performance with intelligent technology." This addresses a gap in the current ultra-luxury car market and presents China's best opportunity to lead the next automotive era with new energy vehicles.
Dreame's first model, a direct competitor to the Bugatti Veyron, became a shining pearl in the history of the automotive industry. The industry believes this aligns perfectly with Dreame Technology's corporate philosophy of "either don't do it, or be the best in the world."
It is reported that this ultra-luxury car has the potential to lead the industry in terms of intelligence.
This ultra-luxury pure electric vehicle, centered around the principles of "perception-understanding-evolution," has built an intelligent ecosystem distinct from traditional luxury vehicles. Its AI-enabled companion system acts as a memory center for the vehicle, continuously learning the user's driving habits, scenario preferences, and even emotional characteristics. The system autonomously accumulates and dynamically optimizes response logic, transforming the vehicle into a "customer-first vehicle that understands the user best."
The voice interaction level breaks through the mechanical feel of traditional in-car voice and can accurately reproduce the voice characteristics familiar to users. From the ups and downs of tone to the emotional ups and downs in daily expressions, it strives to be close to the warmth of real interpersonal communication, so that every interaction between the user and the car is accompanied by perceptible emotional resonance.
The cross-ecological interconnection capability breaks the boundaries of scenarios, and the vehicle can form seamless collaboration with the user's smart home and mobile terminals: automatically synchronize the itinerary and adjust the status of home devices when leaving home, and link various device terminals in advance before arriving at the destination, allowing the ultra-luxury experience to extend from the cabin to the entire scene of the user's life, building a highly sticky smart life closed loop.
Behind the technology is Dreame’s technical strength.
In terms of patents, by the end of 2024, Dreame had filed a total of 6,379 patents worldwide, 45% of which were invention patents. These patents cover core areas of electric vehicles, such as sensor fusion, motor control, and human-machine interaction. These technological reserves will directly translate into competitive advantages for its automotive products. Regarding team building, Dreame Auto has assembled a cross-industry team encompassing R&D, manufacturing, and quality control. This team includes core R&D personnel from its original smart hardware business as well as veteran experts from traditional vehicle manufacturing, forming an organizational structure driven by the dual principles of "intelligence + manufacturing." This structure not only efficiently promotes technology transfer and integrated innovation, but also ensures the professionalism and maturity of R&D, mass production, and quality control.
In the future, Dreame will carry out in-depth cooperation with the upstream and downstream industrial chains of the industry. Dreame will use its advantages in product definition to provide core technologies and intelligent solutions.
The current automotive industry is transitioning from the roar of the internal combustion engine to intelligent AI-driven driving. While ultra-luxury car brands remain stuck in decades-old mechanical quality, today's new energy vehicles are significantly enriching the consumer experience with intelligent driving and smart cockpits. Based on the information already revealed, Dreame Technology, leveraging its long-standing strategic layout and technological expertise, is poised to disrupt the Chinese automotive industry.
