On August 7, FAW-Audi, which is about to celebrate its 10 millionth cumulative sales milestone, presented a landmark light and shadow feast performed by 46 buildings along the Qiantang River. While the brilliant scenery illuminated the city's night sky, it also once again demonstrated the century-old Audi brand's new attitude of connecting with users and embracing the times.
That evening, FAW-Audi Technology Week and the launch of the Q6L e-tron family and A5L commenced in Hangzhou with great fanfare, with the first batch of new vehicles delivered on-site. During the event, FAW-Audi showcased the technological achievements of its PPE luxury pure electric platform and PPC luxury fuel intelligent platform through an immersive digital technology exhibition. Working with leading technology partners such as Huawei and CATL, the company is jointly painting a new picture of luxury travel, combining German precision with Chinese wisdom.
Leaders continue to write new chapters in joint ventures and cooperation
The opening technology week event is also a concentrated display of Audi’s century-long technological accumulation and localized innovation.
FAW and Audi have collaborated for 37 years, achieving numerous milestones in the Chinese market. From pioneering the introduction of high-end luxury cars to the China-exclusive "extended wheelbase" model, to introducing the luxury brand's 4S sales and service model to China, FAW-Audi has consistently led the high-quality development of joint ventures in the Chinese automotive industry.
Liu Yigong, Director, General Manager and Deputy Secretary of the Party Committee of China FAW Group Corporation
Liu Yigong, Director, General Manager, and Deputy Secretary of the Party Committee of China First Automobile Group Co., Ltd., said in his speech: "Faced with the global, especially Chinese, transformation of the automotive industry towards intelligence and innovation, FAW-Audi adheres to the industry's top German luxury standards and deeply implements the 'oil-electric co-development' strategy. We have built the PPE luxury pure electric platform and the PPC luxury fuel intelligent platform, comprehensively positioned ourselves in the B-segment to D-segment markets, and continue to provide customers with high-quality, intelligent luxury car products."
Building an intelligent and electrified "Chinese engine"
In the wave of intelligent and electrified transformation, FAW-Volkswagen Audi actively embraces Chinese technology.
The FAW-Audi Q6L e-tron family and the FAW-Audi A5L, announced for launch that evening, focus on four core areas: chassis control, vehicle safety, driver assistance, and a luxurious cabin. Through innovative collaboration with leading technology companies such as Huawei and CATL, they uphold German standards to safeguard vehicle quality and leverage Chinese wisdom to enhance the user experience, creating an intelligent, electrified "Chinese engine." This not only vividly demonstrates FAW-Audi's "oil-electric co-development" strategy, but also demonstrates its commitment to serving customers with technology and driving new-quality productivity through innovation.
As the first product built on the PPE luxury pure electric platform, the FAW-Audi Q6L e-tron family offers a limited-time exclusive price range of 348,800 to 398,800 yuan. The new car utilizes the deeply customized Huawei Qiankun Intelligent Driving® technology, offering Level 2 driver assistance capabilities without map. Equipped with a 107kWh CATL ternary lithium battery and a full-range 800V high-voltage platform, it achieves a CLTC range of 765 kilometers, with a 10-minute charge providing 294 kilometers of range. This redefines the high-value standard for luxury electric vehicles and offers a compelling choice for luxury pure electric users.
As the first model to utilize Audi's new PPC luxury fuel-efficient intelligent platform, the FAW-Audi A5L offers an attractive starting price of 239,800 to 289,800 yuan. Featuring innovative technological highlights such as a "form follows function" design philosophy, an upgraded fifth-generation EA888 engine, and the E³ 1.2 electrical and electronic architecture, the new car breaks down the technical barriers between energy sources and intelligent experiences. Combining aesthetics, driving comfort, luxury, safety, and intelligence, the A5L elevates intelligence beyond the exclusive realm of electric vehicles and frees users from the daunting task of choosing an energy source, making it a truly groundbreaking intelligent and beautiful vehicle.
FAW-Audi, maintaining a steady growth trajectory, is on the verge of reaching a historic milestone of 10 million vehicles sold, confirming its preeminent position as a leader in China's luxury car market. Going forward, FAW-Audi will continue to prioritize its customers and embrace the "oil-electric hybrid" strategy, expanding its product portfolio and enhancing customer service in the Chinese market to fully meet the diverse needs of Chinese consumers. This commitment will ensure the company continues to lead the transformation of luxury mobility and write a new chapter in the legendary Four Rings brand.
