Dongfeng Yipai Technology, which was just established on June 26 this year, has further integrated its resources and released a new brand strategy, aiming to reach a new level in the integration of technology and services.
On August 1, Dongfeng Yipai Automotive Technology Co., Ltd.’s strategic launch conference and new car launch conference were held in Wuhan.
This press conference is of great significance to Dongfeng. Dongfeng Motor Chairman Yang Qing attended and delivered a speech. Yang Qing emphasized that Dongfeng EPAI Technology is the main force of Dongfeng Motor's independent passenger vehicle business. Dongfeng will use its advantages as a central enterprise to support its technological innovation breakthroughs and leapfrog development, making it a model of user-oriented and technology-based enterprises and a reliable and trusted partner for users.
Yang Qing, Chairman of Dongfeng Motor
With the goal of "gathering the love of millions of users and generating infinite excitement", Wang Junjun, the new general manager of Dongfeng Yipai Technology, announced the "Wings of the Future" strategic plan of Dongfeng Yipai Technology. The plan aims to use the four strategic pillars of "Wings of Technology", "Wings of Brand", "Wings of Products" and "Wings of Overseas" to help Dongfeng Yipai Technology soar.
In terms of "Technology Wings", Dongfeng Yipai Technology, relying on its 56-year heritage in car manufacturing and R&D investment of over 50 billion yuan and 12,000 people during the "14th Five-Year Plan" period, has ranked first in the industry in patent innovation index for three consecutive years and has more than 5,000 new energy intelligent connected patents.
The "Brand Wings" initiative restructures the brand structure with "Yipai Upward, Fengshen Innovative" as its core. Yipai Upward integrates Dongfeng Nano and collaborates with Huawei to develop high-end smart products, entering the mid-to-high-end market. Fengshen Innovative aims to build Dongfeng Fengshen into a "smart home car brand" serving global customers.
"Product Wings" brings a strong product offensive. By 2028, the product matrix will reach 20 models, and each model will evolve every year.
"Overseas Wings" will expand into the global market through product leadership, channel optimization, localized operations, and marketing transformation. By 2027, the company will offer over 30 overseas models and over 2,000 global outlets, with the proportion of localized manufacturing sales increasing year by year.
At the press conference, the 2026 eπ008 six-seater version was officially launched. The Jiayue version, with a length of 5 meters and a wheelbase of over 3 meters, features a true three-row six-seat layout and comes standard with Qualcomm Snapdragon chips and other intelligent technologies. It is available at a limited-time introductory price of 173,600 yuan. The Jiaxiang version, with upgraded assisted driving, is available at a limited-time introductory price of 185,600 yuan.
At the same time, Dongfeng Yipai Technology's first new strategic model Fengshen L8 made its global debut, with a pure electric range of 248 kilometers, a comprehensive range of 2245 kilometers, a comprehensive fuel consumption of 2.4L per 100 kilometers, and a comprehensive power of 265KW. It will form a synergistic effect with eπ008 in the future.
