On July 26, the first day of the resumption of the Guizhou "Village Super League" after a month-long interruption due to floods, Chery Automobile once again went to Rongjiang, this hot land, in the name of public welfare.
On the same day, Chery Automobile, together with the People's Government of Rongjiang County and the Guizhou "Village Super" Organizing Committee, officially launched the "Together, Protect Together" series of activities to give the Village Super the warmest protection.
It is reported that Chery and Guizhou's "Village Super League" announced that they will further deepen their strategic cooperation. The cooperation includes public welfare funding for the team and stadium renovation ceremony, the Village Super League AED donation plan, charity football matches, on-site testing by technical service experts, and the establishment of a billion-yuan protection fund exclusively for flooded and wading vehicles in Rongjiang. By actively exploring more diverse forms of cooperation, public welfare will be deeply integrated into people's livelihood.
In late June, Rongjiang suffered a series of severe floods that were rare in a century, and the disaster situation touched people's hearts. In this charity event, Chery specially launched an exclusive car purchase protection season for Rongjiang car owners who were involved in flooding, set up a 100 million yuan protection fund, and provided preferential car purchase subsidies for the disaster-stricken people to solve their practical difficulties in travel and production after the disaster. At the same time, Chery also organized a technical service expert team to come to Rongjiang to provide free public welfare vehicle inspection services for the disaster-stricken people.
During this charity trip back to Rongjiang, Chery also brought the concept of protecting life safety to Rongjiang, worked with the media to plan and set up 11 AED health protection stations, and invited Guardian Safety Alliance member Lu Jie to popularize public safety and first aid knowledge to car owners on site, extending the protection dimension from "vehicle safety" to "life safety", and from "individual care" to "social responsibility."
At the same time, Chery announced that it would sponsor 8 village super teams and undertake the renovation of old stadiums, field lighting repairs, and football equipment donations of 8 schools in Rongjiang. Through this support, the football passion from the people will be protected, and the road to pursuing dreams will be paved for the football teenagers in Rongjiang.
"Chery and Village Super League came together because of their passion for football. This year, we sponsored eight local teams, launched the renovation of eight school football fields, repaired the field lighting, donated football equipment, etc., so that the seeds of passion can take root and grow on the green field!" Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., said at the donation site.
That afternoon, Chery assembled a "Xiaoqi Team" composed of brand technical experts and media partners, and played a friendly and interesting exchange match with the "Village Super League" representative team Xiaorui Village Team on the first match day of the restart of the Village Super League, conveying the sports spirit of "love and never give up". At the same time, Chery's "Public Welfare Square" made a shining appearance at the Village Super League Carnival site to participate in the entrance parade, igniting the stadium with infinite enthusiasm.
It is reported that in 2025, the public welfare cooperation strategy between Chery and Guizhou's "Village Super" will enter the 2.0 stage, expanding the boundaries of public welfare from the football field to the Rongjiang living circle, and fully conveying Chery's sincerity and brand warmth.
