"Joint venture counterattack" has been one of the hot topics in the domestic automobile industry in recent years. Indeed, with the continuous and in-depth development of electrification and intelligence, mainstream joint venture brands like Buick have actively sought change, accelerated transformation, and taken the initiative to step out of their comfort zones. By keeping up with the pace of the times and understanding market trends, they have launched a series of innovative technologies and new energy products that meet the needs of the Chinese market, breaking people's inherent perception that "it is difficult for an elephant to turn around." Faced with a rapidly changing market environment, Buick has always maintained its strategic focus and steadily promoted the brand's upward upgrade. It has found the winning code in the era of smart electricity in its self-transformation and announced a full transition to a strategic "offensive war." As the vanguard of this critical battle that concerns the fate of the future, the first new energy smart luxury sedan under Buick's new high-end new energy sub-brand "Zhijing" - Zhijing L7 was recently launched and has received widespread attention from the market.
According to official information, the L7 is positioned as a 300,000-class new energy smart luxury sedan. The name of this new car also reflects Buick's determination to develop the high-end new energy sedan market: "L" means Luxury gene, and "7" represents the specifications of a large sedan.
It is reported that the Zhijing L7 is Buick's first mass-produced sedan based on the "Xiaoyao" super-fusion architecture, following the million-level smart luxury new energy MPV, Buick "Xiaoyao" which was unveiled in April this year. The "Xiaoyao" super-fusion architecture is a fully integrated new energy vehicle architecture that Buick brand has built for Chinese users based on the Chinese market. It is led by the Pan Asia Technical Center and represents a new height of local self-research capabilities and technologies.
Combining the official pictures and the new car declaration information disclosed by the Ministry of Industry and Information Technology, the exterior design of Zhijing L7 is luxurious and atmospheric, with Galaxy Starry Sky Wing Headlights and large-size turbofan wheels, showing a majestic charm. The side lines of the body are smooth, and hidden door handles are used to further optimize the drag coefficient performance. The upper and lower edges of the windows are also decorated with bright black trim and chrome trim, respectively, showing a sense of refinement. The rear part adopts a through-type taillight group, the internal lamp cavity structure is complex, and the slightly upturned ducktail design is matched, which has a rich visual layering. In addition, in terms of body size, the length, width and height of the new car are 5032mm*1952mm*1500mm respectively, and the wheelbase reaches 3000mm, which belongs to the category of C-class medium and large sedans.
As the saying goes, if you don't make a sound, you will be amazing when you do. As Buick's pioneering work in the new era of intelligent electric luxury, the Zhijing L7 is at the forefront of the industry in terms of intelligence, and its strength is on par with new forces. The new car is equipped with a large model of the Momenta R6 flywheel for the first time in the world. In terms of hardware, it is also equipped with a laser radar on the roof, which uses advanced intelligent assisted driving algorithms to bring a high-level intelligent assisted driving experience that exceeds real-life driving technology. In addition, the Zhijing L7 is also the first to apply the intelligent cockpit domain controller developed based on the Qualcomm SA8775P chip. The powerful AI computing power can bring more powerful multi-modal interaction capabilities to the smart cockpit.
In terms of power drive, the Zhijing L7 relies on GM's deep accumulation as a global pioneer of range-extending technology, as well as Buick's first-mover advantage, long-term accumulation and profound user demand insights in the field of range-extending technology. It is equipped with a full-stack self-developed range-extending system, which directly hits the industry pain points of the current range-extending technology and brings top-level range-extending technology that defines industry standards, especially for high fuel consumption, high noise and poor performance under power feeding conditions. The motor equipped with the Zhijing L7 can output an ultra-high power of 252kW, and the leading multi-range extended-range drive unit includes a 1.5T hybrid exclusive engine that won the "China Heart" Top Ten Engines, which can output a rated power of 115kW and a maximum torque of 230Nm. It not only brings surging power performance comparable to a V6 fuel engine and a smooth linear acceleration experience, but also has a quietness and ultra-low energy consumption close to pure electricity, bringing users an ultra-long-range electric experience of "ultra-long endurance, ultra-low fuel consumption, super quietness, and a one-stop service for full power and low power".
As early as 1998, Buick brought the first domestically produced high-end sedan to the Chinese market, the Buick Century, which opened the road to the advancement of Buick's mid-to-high-end sedans with "world-class quality and world-class experience". Today, the L7 inherits the high-end genes of the Buick brand and will fully define the new standard of intelligent luxury for 300,000-class new energy sedans in the era of intelligent electricity with the industry's most advanced high-level intelligent assisted driving, intelligent luxury cockpit, and top-level extended-range technology.
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For new energy users who pursue high-quality travel, Buick L7 is undoubtedly a new choice with both product strength and emotional value. Combining cutting-edge intelligence, super luxury and top-level extended range, Buick L7 will satisfy users' new imagination of new energy luxury cars. It will not only lead Buick from the "new century" to the "new realm" of luxury smart electric travel experience, but also open the era of joint ventures.