Notice of the General Office of the Ministry of Commerce on organizing the 2025 New Energy Vehicle Consumption Season Activities in Thousands of Counties and Towns
To the competent commercial departments of all provinces, autonomous regions, municipalities directly under the Central Government, cities with independent planning status, and Xinjiang Production and Construction Corps, and China Automobile Dealers Association:
In order to thoroughly implement the decisions and arrangements of the CPC Central Committee and the State Council on vigorously boosting consumption, continuously release the consumption potential of new energy vehicles, and accelerate the cultivation of new growth points for automobile consumption, the Ministry of Commerce will organize the 2025 New Energy Vehicle Consumption Season in Thousands of Counties and Towns in accordance with the arrangements for the "Buy in China" series of activities. The relevant matters are hereby notified as follows:
1. Activity Theme
Enjoy consumption and revitalize travel
2. Activity time
July to December 2025
3. Activity Content
Coordinate key tasks such as car trade-in, car circulation and consumption reform pilot projects, and the "Buy in China" series of activities, give full play to the role of local governments, industry associations, and enterprises, adhere to the "policy + activity" dual-wheel drive, strengthen the supply and demand of new energy vehicles, and launch new products, promote the improvement of the new energy vehicle purchase and use environment in counties and townships, and help new energy vehicles go to the countryside.
(I) Deeply promote the replacement of cars with "energy". All localities should earnestly implement the policy of replacing old cars with new ones, generally set up special areas for replacing old cars with new ones in the venues of the new energy vehicle consumption season, organize the launch of more marketable new energy models, and better meet the diversified car purchase needs of the people in counties and townships. Guide the organizers and participants of the event to standardize the use of promotional materials such as posters and slogans for replacing old cars with new ones (see attachment), strengthen policy publicity and promotion, and continue to create an atmosphere to promote consumption.
(II) Innovate and create diversified consumption scenarios. All regions should promote the pilot work of automobile circulation consumption reform according to local conditions, and promote the organic combination of new energy vehicle consumption season activities and pilot creation work. Plan to carry out special promotion and test drive experience activities for intelligent networked new energy vehicles, and steadily promote the commercial application of high-end intelligent driving vehicles under the premise of safety, controllability and compliance with laws and regulations. Innovate to create diversified automobile aftermarket consumption scenarios such as automobile modification, traditional classic cars, RV camping, and automobile competitions, promote the integrated development of business, travel, culture, sports and health, and extend the automobile consumption chain.
(III) Organize a series of consumption season activities. Local governments should combine local advantageous resources and industrial characteristics, rely on automobile cities, business districts, pedestrian streets, specialty product exhibitions, rural markets and temple fairs, etc., to innovatively organize a series of new energy vehicle consumption season activities, and recommend 1-2 key activities to the Ministry of Commerce. The Ministry of Commerce will comprehensively consider factors such as the consumption market conditions in various regions, the characteristics and influence of the recommended activities, and combine the implementation of policies such as the old-for-new policy and the pilot reform of automobile circulation consumption in various regions to increase guidance, support and publicity and promotion efforts, so as to expand the effectiveness of the work from point to surface.
(IV) Continue to optimize the purchasing and use environment. All localities should widely mobilize social forces to participate in the new energy vehicle consumption season activities, support independent third-party second-hand car information query platforms to improve operational quality and efficiency, strengthen the promotion and application of new energy vehicle testing platforms, and expand new energy second-hand vehicle transactions. Accelerate the construction of facilities such as new energy vehicle parking lots, charging piles, after-sales service stations, and scrapped car recycling service outlets in county and township areas to facilitate the people to exchange old cars for new ones and solve the worries of daily car use; actively explore relying on existing gas stations to create a number of township car stations that integrate vehicle sales and maintenance, parking and energy replenishment, catering and accommodation.
IV. Work Requirements
All localities should attach great importance to it, strengthen overall coordination, tighten responsibilities, strengthen the guarantee of policies, venues, funds and other factors, and ensure that the activities achieve practical results; carry out publicity and guidance through multiple channels and at multiple levels, widely mobilize industry enterprises and consumers to participate, and promote typical cases and best practices; resolutely resist "involutionary" competition, strictly abide by the requirements of building a unified national market, and strengthen consumer rights protection. In organizing and carrying out activities, all localities should conscientiously implement the spirit of the Central Eight Regulations and their implementation rules, practice diligence and thrift, and oppose extravagance and waste; strictly implement the management regulations for holding festivals, forums, exhibitions and other activities, and make safety precautions.
The China Automobile Dealers Association should mobilize automobile production and sales entities, financial institutions, etc. to actively participate, organize and carry out supporting activities, strengthen industry self-discipline and compliance guidance, and promptly collect feedback on activity results and problem suggestions.
Contact Details:
China Automobile Dealers Association
Zhang Leqi Wangdu 010-21738972, 17600939631