As SAIC Volkswagen's annual brand event, on June 21, the 2025 SAIC Volkswagen ID. RUN kicked off in Shanghai Banma Suhe Park.
Nearly 700 participants, including SAIC Volkswagen employees, ID. car owners, media and runners from sister companies, ran along the Suzhou River. It is reported that ID. RUN is based on the SAIC Volkswagen employee happy run. Since its first event in 2014, it has accompanied the majority of "runners" for decades and has become a bridge and bond connecting brands and users, sports and travel.
At the event, many new cars came to support, and fuel and new energy products were developed in parallel. The newly launched ID.3 GTX kit model and the official modified concept car of the ID.3 GTX kit model were unveiled together, and the SAIC Audi's new A5L Sportback was also particularly eye-catching, and the audience stopped to check in.
SAIC Volkswagen's three major brands brought exciting activity areas. Among them, the Volkswagen brand exhibition area uses dynamic running tracks and runners as core elements, combined with a number of sports peripheral products, to convey a healthy and enterprising attitude towards life. In the SAIC Audi exhibition area, participants can "generate electricity" by pedaling a spinning bike to light up the Shanghai cityscape light strip, demonstrating the concept of environmental protection and technological style. The Skoda exhibition area reviewed the brand's history of more than 100 years, and participants can make exclusive fun car stickers to add a touch of color to their travel life.
Over the past 40 years since its establishment, SAIC Volkswagen has always regarded green development and energy conservation and carbon reduction as important directions for corporate development, actively practicing corporate social responsibility and promoting sustainable development. ID. RUN is one of the important platforms. In the on-site corporate exhibition area, participants can obtain questions related to corporate development, green and low-carbon through the flip wall, and find the corresponding answers in the "seed paper signature", so as to plant the seeds of green environmental protection in the hearts of every participant.
SAIC Volkswagen has always practiced the corporate values of responsibility, innovation and progress, listened attentively to the voices of users, "played" with users, and become a trustworthy travel partner.
In the future, SAIC Volkswagen will continue to adhere to the concept of sustainable development, accompany more than 28 million car owners, and "run" towards a more outstanding journey.
