From over 10,000 orders within two weeks of its release to over 23,000 orders within 58 days of its launch, Buick GL8 Lu Shang has become another hot-selling model in the MPV market and one of the models with the fastest sales growth in the new energy MPV market. On average, a GL8 Lu Shang enters a Chinese household every 3 minutes, which shows how popular this new "popular king" is among MPV users.
Based on Buick's 26 years of deep accumulation in the MPV market and the excellent reputation of more than 2 million real car owners, GL8 Lu Shang, with its all-round advanced capabilities of "real space, real comfort, real safety, and real quietness", as well as its consistent reliable quality, affordable price starting from 249,900 yuan and sincere car purchase benefits, accurately meets the travel needs of current mainstream users and families for new energy MPVs.
Combining the transaction order data and user portraits, the average transaction price of GL8 Lu Shang new cars exceeded 280,000 yuan, and the top-equipped premium version accounted for 59%; among GL8 Lu Shang owners, more than 85% are family users, and the proportion of families with two children reached 43%; during the car purchase process, nearly 40% of users had considered other MPV models, but finally chose GL8 Lu Shang and expressed satisfaction with GL8 Lu Shang's brand influence, flexible and changeable space, comfortable riding experience, endurance performance, and safety.
Judging from the product strength, GL8 Lu Shang does have many highlights. Take the core technology of new energy vehicles, the plug-in hybrid system, for example. The entire GL8 Lu Shang series is equipped with Buick's "True Dragon" plug-in hybrid system, with a CLTC comprehensive cruising range of up to 1,420km and a comprehensive fuel consumption of as low as 1.25L per 100 kilometers. Basically, there is no cruising range anxiety when traveling long distances across provinces, and daily commuting in the city saves fuel and money. At the same time, GL8 Lu Shang also has a surging power output of 292kW of comprehensive power, as well as an excellent acceleration performance of 0-100km/h acceleration of 7.7s and 80-120km/h overtaking acceleration of 4.8s. It can also maintain a maximum speed of 175km/h for 30 minutes in a low-power state, achieving a one-stop service for all working conditions.
Thanks to the class-leading 3088mm long wheelbase and flexible space layout, GL8 Lu Shang brings a real 7-seat comfortable large space where "adults can sit without hitting their heads and children can get on the car without bending over", ensuring that passengers in all three rows can enjoy comfort and equality. The theater-style three-row seats and 520mm third-row seat cushion design realize the real experience of "unobstructed vision for 1.4-meter children and two fists of space for the knees of 1.8-meter adults". The fully functional, luxurious and comfortable second-row aviation seats with 800mm slide rails adopt damping shock absorption design and three-layer foaming technology, so that both the elderly and children will not feel tired or dizzy after sitting for a long time. In terms of cargo carrying, GL8 Lu Shang has a flexible and variable trunk space of 521L-1650L, which can easily meet the user's car needs in various scenarios.
Quietness is the gene of Buick brand and products, and GL8 Lu Shang is no exception. Its entire series is equipped with the newly upgraded Buick Library Quiet Technology, standard double-layer laminated soundproof glass, ANC active noise reduction system and other technologies, and uses Sone value for quietness evaluation, which is closer to the sensitive response of human ears to subtle noise, creating a quiet and pleasant cockpit environment, and more advanced configurations such as the co-pilot seat boss key, luxurious folding small table, and 15.6-inch ceiling screen in the rear cabin, fully meeting the complex use scenarios of "multi-generations in the same car".
In terms of safety, GL8 Lu Shang adopts an ultra-high-strength cage-type body with ten horizontal and six vertical sections, and insists on not using the third row of sinking folding seats, ensuring the structural continuity of the body floor and floor beams, and maximizing the safety and comfort of the three-row passengers. In the recent MPV three-row serial impact test conducted by China Automotive Research Institute, GL8 Lu Shang set a three-row safety collision record with all excellent results, making it a trustworthy choice for safe travel for the whole family.
In the automotive industry, durability testing is an important part of verifying product reliability. GL8 Lu Shang has passed the 6.5 million km durability test, bringing quality reliability back into the user's view and directly meeting the psychological demands of family users. In addition, GL8 Lu Shang follows the industry's high standards, and will give users a more reliable and secure new experience in terms of visible configuration, materials, craftsmanship, as well as invisible safety, quietness, comfort, and health.
Last words
Facing the sweeping wave of electrification and intelligence, the Buick brand has always adhered to the long-term development thinking, adhered to quality without compromise, insisted on safety without discount, did not use users as experiments, and steadily promoted transformation. When the industry was competing for configuration and rolling up refrigerators, color TVs and sofas, Buick chose to focus on the three most essential needs of MPVs: full comfort, full-scene endurance, and full life cycle reliability. This "less is more" product philosophy is fully reflected in the GL8 Lu Shang. As the GL8 Lu Shang was launched and sold well, it will work together with the GL8 Lu Zun PHEV to launch a comprehensive joint venture new energy counterattack and continue the legendary story of GL8.
