With the "Five Realms" in hand, Hongmeng Intelligent Driving is facing new adjustments in its channel network layout.
Sources revealed to reporters that the Xiangjie brand, which it cooperated with BAIC, has held the "2025 Xiangjie Private Network Recruitment Conference". BAIC Blue Valley is promoting the construction of the Xiangjie Private Network, and dozens of Xiangjie Private Network user centers will be built before the end of the year.
Previously, "Late Auto" reported that the Zhijie and Shangjie brands have also held a special network dealer investment conference and will build independent sales channels. They are still in the process of screening dealer qualifications. In the future, Zhijie and Shangjie will also have stores that sell their own models separately, just like AITO Wenjie, that is, user centers.
Hongmeng Intelligent Driving sales outlets can be divided into experience centers (supermarkets) and user centers according to store functions. According to public data, Hongmeng Intelligent Driving has built nearly 1,000 experience centers across the country, and the number of user centers exceeds 330. Compared with the Hongmeng Intelligent Driving Experience Center, which provides test rides and related product sales, the Hongmeng Intelligent Driving User Center covers front-end sales, mid-term new car delivery and after-sales services, and its overall functions are closer to traditional 4S stores.
It is reported that at the beginning of the birth of the Wenjie brand, Huawei and Seres had a clear division of labor: the supermarket experience center led by Huawei was mainly responsible for sales, traffic diversion and order placement, while the user center recruited by Seres was responsible for product delivery and after-sales. However, this separation of the front and back ends of sales led to a split in customer experience. The experience center and the user center were not in the same system, which was also prone to internal friction challenges such as grabbing orders and insurance profits. Later, Wenjie had an independent user center that integrated sales, delivery and after-sales services.
As the number of cooperative brands under Hongmeng Zhixing continues to increase, there are more and more car models. The traditional Hongmeng Zhixing user-centered model has limited space on the one hand, and on the other hand, it is difficult to differentiate car models of different brands in the same space. In the long run, it is not conducive to forming distinctive brand images.
