On June 10, the 2025 China Internet Civilization Conference with the theme of "Gathering positive energy on the Internet and leading the new trend of the times" was held in Hefei, Anhui. As an important representative of foreign-funded automobile companies, BMW attended the conference for the first time and delivered a keynote speech. BMW actively responded to the "Clear and Bright" series of special actions, calling on all industry colleagues to compete healthily, build a positive user community through innovative means, and contribute to creating a civilized cyberspace.
Gao Xiang, President and CEO of BMW Greater China, said: "The responsibility of innovation should be upheld and persisted; the use of technology for good needs long-term efforts. BMW's century-old history has taught us that the true value of a company is not limited to commercial success, but should be based on responsibility and commitment. In the construction of online civilization, we advocate the core concepts of respect, integrity and responsibility, and are committed to creating a healthy, safe and harmonious online environment."
BMW Beautiful Home Campaign 2022 donated the "Beautiful Home-Hexiang" bird-watching house to the Liaohekou National Nature Reserve in Liaoning
Li Yao, Chief Data Governance Officer of BMW Brilliance Automotive Ltd., also stressed that BMW has always adhered to the principle that "business success and social responsibility can go hand in hand" and is committed to integrating the Internet ecosystem into the genes of corporate social responsibility in the digital age. In 2023, according to the assessment of third-party audit firm PricewaterhouseCoopers, the number of people covered by BMW's corporate social responsibility reached 35 million that year, setting a record for the number of beneficiaries of BMW's corporate social responsibility.
It is reported that in the 30 years since entering China, BMW has always paid attention to the development issues of Chinese society, striving to provide solutions in innovative ways and become an outstanding corporate citizen "at home in China".
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