On June 10, Chery officially released three models at the Small Car Trendy Modification Festival held in Wuhu - the real 5-seater pure electric MINI SUV Duomi (listed guide price starting from 59,900 yuan), the Little Ant Favorite Edition (limited time fixed price of 54,900 yuan) and the Ice Cream Vitality Edition (limited time fixed price of 39,900 yuan). Through the immersive experience that combines trendy modification culture with user co-creation, it redefines the new travel philosophy of "small cars are more than just cars, but also a statement of personality."
Among them, Duomi, known as the "50,000-level true 5-seater pure electric MINI SUV", has broken the market's stereotype of microcars with a set of data. It has a length of 3720mm and a wheelbase of 2520mm, and the rear legroom is comparable to that of a compact SUV; the 952mm ultra-wide trunk opening can easily accommodate baby strollers and camping equipment; and multiple storage compartments throughout the car can meet the user's rich storage needs.
Duomi's ambition is not only to be "big", but also to be highly safe and passable. Its 65% high-strength steel body has a 20% increase in rigidity, and the five-horizontal and two-vertical ring-shaped force transmission structure + H-type subframe battery anti-collision design provide solid protection. The whole series has dual airbags + disc brakes, and the braking distance is better than the benchmark of the same level. The ultra-high ground clearance of 160mm is unrivaled in the same level, and it can easily conquer the curbs.
The addition of Duomi makes Chery's small car matrix clearer. The Little Ant Love Edition, with its all-aluminum body and 251km range, is expected to become the first choice for urban commuting; the Ice Cream Vitality Edition will attract young women with its 22kW fast charging, versatile space and cute design; Duomi will directly meet the travel needs of family users with its "5 seats + SUV-level passability".
This differentiated layout enables Chery's small car family to accurately cover the core market of 50,000-80,000 yuan small cars and form a price fortress. As Jiang Chao, deputy general manager of Chery Brand Marketing Center, said at the press conference: "We hope that every young friend can 'choose the car you love and use it without worry'."
