The 2025 "League of Legends Hall of Fame Induction Ceremony" was recently held in Shanghai. Chinese e-sports legendary player Jian Zihao (hereinafter referred to as "Uzi") officially became the first professional e-sports player in the Chinese mainland and the second in the world to be inducted into the "League of Legends Hall of Fame".
As the exclusive automotive industry partner of the League of Legends e-sports event, Mercedes-Benz was inspired by Uzi's personal career development and specially customized a pure electric G-Class off-road vehicle that incorporates elements of his career. This exclusive vehicle was created by the professional craftsmanship team of Mercedes-Benz's "MANUFAKTUR". The words "Hall of Legends" are engraved in the cockpit, highlighting Uzi's legendary glory. The body is painted in "matte cloud gold", which complements the legendary color of the "Hall of Fame", making it the first pure electric G-Class off-road vehicle in the Chinese market to use this exclusive paint.
Mercedes-Benz also teamed up with Envar Studio, a well-known Swedish design studio, to create a commemorative digital artwork for Uzi. In this artwork, Uzi appears on the streets of Shanghai with a customized all-electric G-Class off-road vehicle, and several "easter egg" clues symbolizing his career and personal life, such as "pink headphones" and "French bulldog", are cleverly hidden in it.
Chris Greeley, global head of League of Legends eSports, said at the ceremony: "We are honored to work with Mercedes-Benz to celebrate Chinese player Uzi's induction into the Hall of Fame in this unique way. The customized Mercedes-Benz car and digital artwork show Mercedes-Benz's deep understanding of eSports culture in every detail."
Zhou Juan, Director of Communications and Marketing of Beijing Mercedes-Benz Sales and Service Co., Ltd., shared the story of how Mercedes-Benz became associated with e-sports: "As one of the most dynamic sports and cultural symbols in the digital age, e-sports is undoubtedly the 'social currency' for communicating with the younger generation. In 2017, Mercedes-Benz took the lead in entering e-sports and became the world's first luxury car brand to support e-sports events. Over the past eight years, we have not only witnessed the glorious journey of Chinese e-sports players on the world stage, but also strengthened the direct connection between the brand and the new generation of user circles through the phenomenal platform of League of Legends."
Mercedes-Benz pursues perfection as its core brand and embraces the fighting spirit of competitive sports. In addition to in-depth cooperation with League of Legends in the field of e-sports, Mercedes-Benz also supports top domestic and international events such as the China Open, Shanghai ATP 1000 Masters, and the F1 Chinese Grand Prix for a long time. It is committed to using the charm of competition to bring unrepeatable brand experience to Chinese customers, presenting the brand spirit of fearless exploration of the three-pointed star emblem, and creating a desirable luxury car brand.
