SAIC MG was revealed to have undergone another high-level change. Zhou Yan, who had been in office for less than half a year, is no longer the general manager of the MG brand division. His successor is Chen Cui, the former senior director of brand ID marketing at SAIC Volkswagen, who is as young as Zhou Yan, who is known as the "youngest brand general manager of SAIC Group."
According to the information, Zhou Yan officially announced on Weibo on December 9, 2024 that he would serve as the general manager of SAIC MG Brand Division. When he took office, he was evaluated by the media as the youngest brand general manager of SAIC Group. Zhou Yan, born in 1987, joined SAIC Wuling in 2011 and served as the director of the marketing center of Wuling Sales Company, the brand and marketing director of Wuling, and the deputy general manager of Wuling Sales Company. In August 2022, he left Wuling to serve as the head of Xiaomi Automobile Marketing. But a few months later in February 2023, Zhou Yan returned to his "old club" Wuling, and was responsible for the marketing of both Wuling and Baojun brands.
Zhou Yan
When Zhou Yan took office as the general manager of the MG brand division, he said that the sales target for 2025 would double that of 2024. In the first quarter of this year, MG's domestic sales were 25,839 vehicles, a year-on-year increase of 13.1%. At present, Zhou Yan's next stop has not been announced. His Weibo certification (Weibo username Zhou Jinkai) is still the general manager of the MG brand division, but he, who has the title of "King of Weibo", has rarely updated his Weibo status for half a month since May 19, and the latest status on his video account was 12 days ago.
Chen Cui
Chen Cui is also a young executive of a car company. He has served as the senior manager of marketing and communication strategy of the Volkswagen brand of SAIC Volkswagen and the senior director of marketing of the Volkswagen brand ID. of SAIC Volkswagen Automotive Co., Ltd. He is mainly responsible for the market strategy, user operation and brand building of the Volkswagen ID. series of new energy vehicles. In 2024, the sales volume of the SAIC Volkswagen ID. family was 130,000, a year-on-year increase of 23.8%. Among them, the cumulative sales volume of the SAIC Volkswagen ID.3 has exceeded 200,000 since its launch.
