On May 31, SAIC Audi brought its new models A5L Sportback, E5 Sportback, as well as A7L and Q6 to the Guangdong-Hong Kong-Macao Greater Bay Area International Auto Show, showcasing the advanced results of its dual-brand strategy in the fields of smart technology, localized innovation and luxury experience.
Stefan Poetzl, General Manager of SAIC Audi Marketing Division, said: "The two brands share the Audi gene of 'breaking technology and inspiring the future'. At the same time, through differentiated brand positioning, they fully cover all segments of the luxury market."
Stefan Poetzl, General Manager of SAIC Audi Marketing Division
As one of the first results of the dual-brand strategy, the first mass-produced car of AUDI's new brand, the Audi E5 Sportback, deeply integrates Audi's century-old luxury brand genes, global innovative technologies and Chinese intelligent electric technologies. It not only demonstrates the essence of the "beauty in common" cooperation between SAIC and Audi, but also more accurately meets the consumption upgrade needs of China's new energy vehicle market.
In terms of styling design, the Audi E5 Sportback highly restores the forward-looking design of the concept car, achieving a delicate balance between inherited genes and innovative elements: it draws inspiration from classic Audi models such as the first-generation Audi TT, RSQ concept car and RS6, and through finely sculpted body lines, innovatively adopts an integrated technology grille, integrated lighting modules, as well as electronic exterior mirrors and hidden door handles to reduce the drag coefficient. It perfectly combines aerodynamics, space utilization and ergonomics to bring users a driving experience that combines high efficiency and sporty fun.
In terms of intelligent experience, Audi E5 Sportback meets the upgraded needs of Chinese new energy users for intelligent experience with its multi-dimensional digital interactive innovation. In particular, in terms of assisted driving, it has joined hands with Momenta, an industry-leading intelligent driving company, to jointly create the industry's first "German electric luxury standard + flywheel large model" intelligent assisted driving solution.
Another product under the dual-brand strategy, the new SAIC Audi A5L Sportback, attempts to redefine the value boundaries of fuel luxury cars through breakthrough innovations in three dimensions: design aesthetics, smart technology, and performance control.
The A5L Sportback inherits the classic A5 shape. After fully meeting the Chinese users' demand for longer rear space, the vehicle still strictly adheres to the golden axis length ratio of 0.59 of previous A5 models, achieving the best balance between the pure aesthetics of "the most beautiful Audi" and comfortable space, and better interpreting the evolution concept of luxury coupes. At the same time, the lighting system has also ushered in a new upgrade. The front and rear headlights can be combined to present a variety of lighting themes, and exclusive digital light effect signatures can be customized, which cleverly combines emotional expression with technological charm.
As the first fuel vehicle equipped with Huawei Qiankun Intelligent Driving Technology, the A5L Sportback is equipped with 32 high-precision sensors, achieving a high-level assisted driving experience comparable to that of electric vehicles, meeting the dual expectations of users who pursue both control and enjoy intelligent and convenient experience. While making breakthroughs in intelligence, the A5L Sportback is equipped with Audi's latest fifth-generation EA888 engine, with a maximum output power of 200kW and an injection pressure of 500Bar. It also uses VTG variable-section turbocharging technology and MHEV plus super mild hybrid system, achieving a comprehensive leap in power performance.
In the next two years, in the field of fuel vehicles, the Audi brand will launch a number of new cars equipped with advanced assisted driving functions based on the PPC luxury fuel vehicle platform, and continue to consolidate its market position in the luxury fuel vehicle market; in the field of new energy, the new AUDI brand will also accelerate the construction of a product matrix covering all levels of market segments to meet the diversified needs of Chinese users for high-end electric travel.
Standing at the forefront of the new automobile era, SAIC Audi will accelerate its layout in the fuel and new energy fields, and continue to push the brand "upward, standing for the future" with a richer product matrix, more outstanding quality and services, leading the new trend in the luxury automobile market.
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