Since the launch of the "Sparks" plan in February this year, Lincoln China is reshaping its network layout in the Chinese market with a lightweight strategy.
From May 6th to 7th, following the opening of the first "Sparks Spreading Across the Country" lightweight store, Qingdao Rongxing Lincoln Center, three new Lincoln User Centers opened in succession in the core area of Zhejiang Province. With three stores open in 24 hours, the American luxury service network is embedded in the "golden corridor" of the Chinese economy.
Among them, Jiaxing Helin Lincoln Center, with its exquisite layout like "silk brocade", deeply integrates the lightweight service concept with the cultural heritage of Jiangnan; Hangzhou Xingyou Lincoln Center uses the "Longjing quenching" method to create an immersive experience of "poetic living" in the bustling city; Yiwu Xulin Lincoln Center, with the core of "business craftsmanship", builds a new paradigm of efficient and exclusive luxury services for the elites in central Zhejiang.
It is worth noting that the three newly opened Lincoln Centers all adopt an innovative lightweight operation model. The store area and hardware investment have been reduced, but customer service has not been compromised. Through digital showrooms, modular functional partitions and intelligent butler systems, users can complete the entire process of exclusive services within 15 minutes of arriving at the store. At the same time, the newly upgraded "Lincoln Way PRO" focuses more on improving the quality of service, redefining the new era luxury car service standards through 9 exclusive butler services and 5 full-sensory luxury experiences.
It is reported that less than three months after the implementation of Lincoln's "Sparks" plan, more than 20 dealers across the country have signed contracts, and the blueprint for opening 30 user centers within the year is being accelerated to fill the gaps in its outlets that were closed amid fierce competition. It is planned to form a full-area coverage pattern of "Coastal Open Belt-Yangtze River Economic Belt-Inland New Hub" to bring consumers a step-by-step upgraded American luxury experience.
