On April 25, Lincoln launched a new interpretation of the brand concept of "luxury in its own way" at the Beijing Auto Show in the form of four American-style living rooms, the first of its kind at the auto show. At the same time, five Lincoln models with new special colors brought users a sense of luxury. To refresh the product image.

As a representative brand of American luxury, Lincoln hopes to present luxury from the user's perspective, return to the "people" essence of luxury, and satisfy user value from the spiritual and value levels.

In this regard, Lincoln China President Jia Mingdi said: "The American luxury represented by Lincoln is luxury based on the user's perspective. Its essence is not a car, but a person." By going deep into the user's life scenes and "entangled" with them, Let users fully appreciate the unique charm of Lincoln's concept of "luxury has its own way".

Lincoln China President Jia Mingdi

As the carrier of the concept of "luxury has its own way", Lincoln's products can reflect the taste and attitude of different stages of life. From young people in their twenties and thirties, to elites who have successful careers and become mainstays, to successful people with rich experience, Lincoln is committed to making products that meet the needs of car owners at different life stages, and also actively embraces the diversity of Chinese users. needs. The Lincoln electric hybrid family brought to this auto show is an obvious example.

At this auto show, Lincoln also brought the new electric hybrid Lincoln Adventurer and the new electric hybrid Lincoln Z, as well as the first "pioneer" new electric hybrid Lincoln Navigator. In addition to maintaining the profound heritage of American luxury, it also uses powerful chip computing capabilities to bring a smooth and smooth digital smart cockpit experience, and uses mature and reliable smart electric hybrid technology to achieve a new driving experience of "inductive acceleration".

In its tenth year after entering China, Lincoln is facing the new competition point of the comprehensive transformation of China's luxury car market into "intelligent + electrification". Lincoln is actively embracing change, adhering to its original aspirations, and always adhering to its true values. Luxurious connotation and real user value create an American luxury experience that keeps pace with the times for users.