On April 25, Infiniti's global executives brought a new pure electric concept car - Vision Qe to the 2024 Beijing Auto Show.

The appearance and commitment of the global executive team and the China debut of the Vision Qe concept car demonstrate Infiniti's firm commitment to the Chinese market and mark the beginning of a new chapter for the brand in China.

At the important moment of its 18th year in the Chinese market, Infiniti announced the launch of electrification transformation in China. Infiniti Global President Jose Roman emphasized: "The Chinese market has a special position in Infiniti's global layout. We are committed to providing distinguished users with a new luxury choice that exceeds expectations."

It is reported that Infiniti is committed to achieving the long-term goal of more than 50% of global sales being electrified models by 2030.

Since its birth in 1989, Infiniti has always regarded artistic design as an important differentiating advantage. From the flagship luxury sedan Q45 to the crossover coupe SUV FX, Infiniti's products have always been called "art on wheels." .

At the auto show, the Vision Qe concept car interpreted the charm of the "Artistry in Motion" design language and demonstrated Infiniti's future product design direction in the electric era.

Inspired by oriental design philosophy, the styling design of the Vision Qe concept car uses "leaning" thinking to create a unique design; it uses the "flying" design concept to convey the speed and vitality of the body shape; it exudes sophistication and purity. The sense of "狋" ensures the perfect presentation of details.

Starting from April 26, Infiniti will continue to enrich its exhibitor lineup at the Beijing Auto Show. The QX Monograph concept car, 2024 QX60 and 2024 QX50 will appear together.