At the 2024 Beijing Auto Show, Genesis GV80 Coupe and new GV80 were officially launched.

The launch of the Genesis GV80 Coupe marks the first time that the Genesis brand has entered the luxury coupe SUV segment. The new Genesis GV80 has undergone a comprehensive upgrade in both interior and exterior.

This year marks the third anniversary of Genesis entering the Chinese market. It is worth mentioning that the new pure electric G80 and pure electric G80 Magma concept car also made their global debut at the Beijing Auto Show. Genesis tried to show the brand's sincerity to the Chinese market from the body color.

Inspired by the Chinese cultural implication of "the blue is better than the blue", the new Genesis pure electric G80 is tailored for Chinese consumers with "Vision Blue" as an exclusive color. On the pure electric G80 Magma concept car, Genesis used the color "Extreme Flame Blue". The hottest part of the flame will appear blue-green. Inspired by this, Genesis pays tribute to the ever-advancing Chinese market with this unique color, which also represents the never-ending nature of the Genesis Magma project.

Wells Lee, CEO of Genesis Automotive Sales (Shanghai) Co., Ltd., said, "We continue to introduce our global outstanding models to China while also incorporating Chinese consumers' preferences into global design considerations. Looking ahead, Genesis will continue to pursue excellence and remain steadfast in its commitment to the vibrant Chinese auto market."